Samsung 2007 Annual Report Download - page 43

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41


Ultimate Choice for Mobile Lifestyles
In 2008, the global mobile phone market is expected to slow, due to saturated con-
ditions in the European and U.S. markets. However, replacement needs for 3G and
multimedia mobile services, in addition to growing demand in the emerging markets of
Southwest Asia, the Middle East and Africa, will boost overall market growth by about
15%. Opening the era of “Mobile for Every Lifestyle,” our goal is to become the most
admired mobile phone brand, providing premium products that meet the needs of our
most discerning customers’ lifestyles.
We plan to develop a wider variety of mobile phones to satisfy the needs of virtually
everyone. In the Mobile WiMAX business, we will establish alliances with a number of
carriers around the world, as well as pursue a more extensive market penetration in
Korea. This will help us move into next-generation mobile communications, such as 4G
technology, while setting a new standard for the industry.
Challenge for Convergence
In May 2008, Samsung Electronics reorganized its Telecommunication Networks unit
by merging the PC and MP3 player businesses that were part of Digital Media. The
decision will boost our synergy with related businesses to enhance our competitive
edge throughout the telecommunications industry. We believe we can create a unique
platform by merging the latest mobile technology with core computing technology for
the PC business, and by leading the market with the most sophisticated products to
embrace technology convergence. Our MP3 business also will be fine-tuned by
converging core mobile technologies with our world-leading power efficiency and design
capabilities. Our leadership in digital convergence will further bolster our mobile
communication brand as the industry takes mobility to the next level.
Giorgio Armani Samsung Mobile (SGH-P520)
Designed by Giorgio Armani, the Armani phone represents
the perfect marriage between mobile haute couture and
advanced technology. This stylish, super slim phone features a
2.6-inch touch screen, three megapixel camera and Bluetooth.
150
units
ACCUMULATED BLACKJACK
SALES IN THE U.S.
[5 AS OF 2008]
Five-megapixel Camera Phone (SGH-G800)
The SGH-G800, our most advanced camera phone,
features a five megapixel sensor, 3x optical zoom, and
face detection. It’s also equipped with the latest 3G
HSDPA connectivity, enabling multimedia features such
as mobile blogging, and a web browser.
JU LY 19 Launched five megapixel camera phone
in the European market We launched our SGH-G600
model, a five megapixel camera phone, in the European
ma r ket. O ne of the s limmest sl ider phones— only
14.9mm thick—it has high-end camera functions such
as a panorama shot capability. It also features a web
browser, a virtual pointer working as a mini-mouse, the
new Espresso UI interface and Bluetooth.
SEPTEMBER 24 Co-developed Giorgio Armani
Samsung mobile In an alliance with world-famous fash-
ion designer Giorgio Armani, we launched the Giorgio
Armani Samsung mobile (SGH-P520). The touch screen
model features cutting-edge phone technology, such as
a three megapixel camera, a web browser and Bluetooth,
in a slim 10.5mm package brimming with style.