Samsung 2007 Annual Report Download - page 55

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Leading the Industry with Cutting-Edge Technology
Samsung Electronics has led the LCD industry with aggressive investments and cut-
ting-edge technology development. As we move to the next generation, we will contin-
ue to introduce new products and technology to build a sustainable growth platform.
We have developed the world’s first truly double-sided LCD panel, which can display a
different image on each side of the panel, followed by the world’s first touch-screen-
enabled LCD in response to the expansion of the touch screen market. In addition, we
have developed the world’s first blue phase mode LCD–a 15-inch prototype having a
super-fast 240Hz visualization rate, as well as a 2.1-inch Sensor-based Automatic
Brightness Control (SABC) LCD which can reduce power consumption by 25%
compared to conventional models. Furthermore, we introduced next-generation stan-
dards for color displays and black-and-white e-paper, plus several commercial sizes of
AMOLEDs as we continue to accelerate the advancement of the display business.
Expanding Production Capacity and Premium Product Lines
In 2008, we expect increased demand for LCD modules in the production of
large-format TVs and mobile devices, while we expect to see continued product
supply shortages. In anticipation of the 2008 Olympic Games in Beijing and full-
scale implementation of digital broadcasting in the U.S. by 2009, Samsung Electronics
plans to accelerate its market leadership position within the LCD industry. With
expansion of our 7th- and 8th-generation production operations, we will increase
our share in the 46-inch LCD module segment of the large-screen TV market. Our
strategy will include expanding our premium product lineup for the multimedia and
digital broadcasting categories, as well as further market penetration in the areas of
next-generation display panels and thin-film solar cells. With such aggressive expan-
sion efforts, we will consolidate our status as the world’s leading LCD producer.
Notebook PCs Panel
With this multifunctional panel, we are leading
the trend toward wider-screen notebook PCs.
The ultra-slim profile improves portability, and
its screen size is ideal for multimedia applications.
Samsung’s new Blue Phase technology will dramatically
enhance the picture quality on our high-end LCD TVs.
With image quality driven at a speed of 240Hz, LCD TVs
built with Blue Phase technology will far exceed the
performance of other LCD TVs.
240Hz
300
million
MID- AND SMALL-SIZED LCD
AGGREGATE TOTAL SHIPPING AMOUNT
[AS OF OCTOBER 2007]
OCTOBER 12 PVC-free LCD panel products In
efforts to preserve the environment and curb chemical
use, Samsung Electronics made a commitment to pro-
duce only PVC-free LCD panels in the future. We replaced
PVC with polyethylene to increase our commitment to
eco-friendliness.
NOVEMBER 28 First LCD sales record over US$2
billion a month In October 2007, our LCD sales exceed-
ed US$2 billion for the first time. By October, aggregate
sales surpassed our 2006 total sales amount. By the
end of 2007, we had maintained our No. 1 global leader-
ship position for six years in a row.