Samsung 2007 Annual Report Download - page 46

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The Gobal Leader in Side-by-Side Refrigerators
Since side-by-side refrigerators were introduced in Korea in 1997, Samsung Elec-
tronics has led the premium refrigerator market, debuting such innovations as our
unique side-by-side model called the Quatro. In 2007, we broke the industry’s cumula-
tive sales record with global sales of over six million units, and attained the No. 1
market share position in 34 countries. In North America, we showed a 68% sales
increase over the previous year after the launch of our French door refrigerator with a
built-in Twin Cooling Plus System, which has received tremendous praise. Also in 2007,
J.D. Power and Associates awarded our side-by-side refrigerators its “Highest Cus-
tomer Satisfaction” rating for the third straight year.
In 2008, Samsung Electronics’ new products lead the industry by applying cutting-
edge technology, such as advanced moisture-regulating technology inside of our
refrigerators, and an eco-friendly LED lighting system designed to remove dirt and
agrochemicals from fruits and vegetables stored in the vegetable box. Looking forward,
we plan to accelerate our penetration of the premium market and expand our distribu-
tion channels through new alliances in the North American and European markets. In
addition, we will improve our competitive edge by developing advanced compressor
technologies that dramatically increase efficiency and reduce noise, helping us with our
goal of becoming the No. 1 brand in side-by-side refrigerators in the near future.
Cooling the World We Live In
In 2007, we launched a cutting-edge, fourth-generation home air conditioner. In it,
Samsung Electronics’ proprietary Smart Inverter technology reduces energy consump-
tion by as much as 87.5% compared to conventional air conditioners. This was also the
industry’s first unit to be offered in black, which garnered strong favorable response
from customers. In 2008, we introduced an innovative, front-sliding unit to speed up
cooling time while enhancing eco-friendly and health-friendly features such as an air
purification system and a Good Sleep mode. Our unique air conditioner system also
was built with the latest High Efficiency Combination technology, further boosting ener-
gy efficiency. We are strengthening our marketing efforts in emerging markets such as
China, Central Asia and the CIS countries. We also are continuing to expand our mar-
ket leadership in air purification by launching products equipped with a DNA filter and
Micro Plasma Ion (MPI) technology.
Reducing Noise Through Our Advanced Technology
In 2007, we developed an innovative drum washing machine that featured the world’s
lowest levels of vibration, and water and energy consumption. Designed with VRT, the
machine reduces barrel vibration to such an extent that it cannot be felt, even at the
highest speed. It also reduces energy and water consumption by 20% and 25%,
respectively, compared with ordinary washing machines. Furthermore, we enhanced
VRT Front Loading Washer
Designed with Vibration Reduction TechnologyTM (VRT),
our washer dramatically reduces barrel vibration—even
at the highest speed. It also reduces energy and water
consumption to the world’s lowest levels. Further, we’ve
enhanced washing performance and eco-friendly perfor-
mance with a diamond-shaped embossing drum.
Built with Smart Inverter technology, Samsung Electronics’
air conditioner is individually operated by several indoor
units linked to a single outdoor unit, using 87.5% less
power than conventional units. It is designed to precisely
maintain the room temperature and operation settings
for each indoor unit.
87.5%
MAY 22 Jasper Morrison designed home appli-
ances in Europe We launched a side-by-side refrigera-
tor and an electric oven, both conceived by Jasper
Morrison, one of today’s most influential industrial
designers. These products combine sophisticated design
aesthetics with innovative technology to ensure that per-
formance is as impressive as appearance.
JUNE 19 VRT drum washing machine Our innova-
tive front-loading washer, built with our unique Vibration
Reduction TechnologyTM (VRT), showcases the world’s
lowest levels of vibration, and water and energy consump-
tion. It reduces energy and water consumption by 20%
and 25%, respectively, compared to ordinary machines.