Samsung 2007 Annual Report Download - page 59

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In particular, each of our business divisions support industry-related contribution pro-
grams that give back to their local communities. To help combat the growing number of
people affected by Alzheimer’s disease, our Semiconductor Business established the
Alzheimer’s Disease Prevention Center. Our Telecommunication Network business also
supports hearing aids for the deaf and guide dogs for the blind. Our LCD Business pro-
vides magnifying glasses for low-income elderly people in farming communities and
drives an eye disease prevention campaign.
Sharing Love and Hope around the World
Samsung Electronics’ social contribution work extends beyond our country’s bor-
ders. We contribute to communities on the global stage with diverse CSR programs
and events. Responding to social environments and regional situations, we have devel-
oped unique programs to meet the needs of local communities.
The “Samsung Running Festival” is a showcase for our ongoing commitment to
community service. Originally organized in Hungary in 1995, the event has subse-
quently spread to other regions around the world, including countries in Asia, Europe,
Africa, South America and Australia. A charity program including fundraising and a
5km run, the event has gathered more people and larger donations each year, and has
proven to be a big help to the communities involved.
Samsung’s “Four Seasons of Hope” program in the U.S., since 2002, has brought
Samsung Electronics together with major retail partners and world-famous sports stars
for an incredibly effective charity campaign. By 2007, the program raised US$10 million
in donations. We also launched the “Hope for Education” program with Microsoft in
2004, supporting primary and secondary schools in the U.S. with a number of educa-
tion products representing the latest in technology.
In China, we are promoting goodwill and our reputation as a company that gives to
society by protecting the environment, supporting education and helping disadvan-
taged people and rural communities. Our social contribution programs, such as
“Adopt-a-Village” and a program that provides free cataract surgery for patients in
need, were highly praised by the communities they served. In 2007, the Guangming
Daily awarded Samsung Electronics, for the third year in a row, with one of its Public
Benefit Prizes in recognition of our support for Chinese communities.
Our “Digital Hope” program for Southeast Asia continued to offer opportunities to
share the digital experience with many youths and people with disabilities. Program
funds were used to set up computer-equipped classrooms in Thailand, Vietnam, Indo-
nesia, the Philippines, Singapore, Malaysia and Australia. In Russia, we raised money to
help children with congenital heart defects, children’s hospitals and other undertakings
for the disadvantaged. In Ukraine, we have supported the “Chestnut Run,” a fundraiser
for children with heart disease, since 2002.
Samsung’s Four Seasons of Hope With world
famous sports stars and major retail partners,
Samsung’s Four Seasons of Hope strives to
improve the quality of life for children in need and
their families. Since 2002, we’ve raised more than
US$10 million and have made a major difference
in the lives of countless needy children.
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A total of 269,000 Samsung Electronic employees participated
in volunteer community activities in 2007, with over 981,815
hours of service. Each individual contributed an average of
12 hours of their time in community-based projects.
269,000
Our employees have made significant donations and partic-
ipated in numerous volunteer activities over the years. 74%
of our employees contributed a portion of their salaries to
further our corporate citizenship initiatives.
74 %