Samsung 2007 Annual Report Download - page 27
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25
JUNGHOON KANG, MANAGER
GLOBAL COMMUNICATIONS GROUP, CORPORATE COMMUNICATIONS TEAM
Our wide range of sponsorships around the world is our way
of showing our gratitude for our customers in a meaningful way.
Through these sponsorships, we’re able to support local communities
on a global scale, while sharing in the spectacle of sport.
In 2008, as an official worldwide sponsor of the Beijing Summer Games,
we will continue to share our passion with the world and contribute
to the betterment of society.
Soccer, the favorite sport in most countries of the world, is one of our main sponsored sports.
We supported major soccer championship games in each continent and acted as a sponsor for
some highly renowned soccer clubs. Since 2000, we have been the title sponsor for K-League,
held by the Korean Professional Football Association, and have supported the world-famous
Chelsea Football Club of the English Premier League since 2005. In 2008, the African Nations
Cup and various games of the Asian Football Confederation became Samsung sponsored
events. Chivas Football Team in Mexico registered as one of our sponsored teams as well.
Other noteworthy sports organizations and events include the International Hockey Federa-
tion (FIH) and the World Taekwondo Federation (WTF), in addition to World Cup Short Track of
the International Skating Union (ISU), and the Cycling Center of the Union Cycliste Internationale
(UCI). Each year, we also serve as the Worldwide Sponsor of the World Cyber Games (WCG),
the world’s largest online gaming sport tournament, which was initiated in 2000. To promote
e-sports, we operate Samsung Khan, a professional online game team.
Nurturing Culture and Education
Sponsoring a wide range of cultural and academic activities represents our contribution in
nurturing culture and science along with our global neighbors. In this relation, we have been
supporting the biennial International Apprentices (“WorldSkills”) Competition since 2007, and
recently agreed to sponsor the Nobel Museum’s Global Exhibition of the Nobel Foundation from
2008 through 2010. In March 2008, we also supported the Crufts Dog Show, the world’s most
prestigious dog show, held in the U.K. By participating as a sponsor for numerous cultural events,
we share an emotionally-charged passion for popular competitive events around the globe.
2008 Beijing Olympic Sponsorship Event Samsung
Electronics has been a proud sponsor of the Olympic
Games since 1998, and is pleased to continue that tradi-
tion at Beijing. Our passion for the Olympics is evidenced
through the diverse range of events, like the “Dreams of
Dragon” at the China Millennium Movement, to encour-
age a friendly, festive atmosphere.