Samsung 2007 Annual Report Download - page 53

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51


Achieving No. 1 in the World, Six Years in a Row
The display business is widely predicted to see steady growth in the sale of large-
screen LCD TVs, expansion of the IT business and continued diversification of mobile
products. New applications for LCD products, such as large-format Digital Information
Displays (DID), small- and mid-format Personal Multimedia Players (PMP) and Ultra
Mobile PCs (UMPC) are also boosting the growth of the LCD industry. According to
DisplaySearch, the global LCD market in 2007 was US$89.8 billion, and it expects the
market to grow to more than US$114 billion in 2008.
In the 1990s, we were primarily involved in the production of LCD panels for use in
notebook PCs, and then expanded into display panels for desktop monitors and vari-
ous mobile products, such as mobile phones, game consoles, PDAs and MP3 players.
Along the way, we also extended our business into display panels for TVs, leading the
world’s LCD industry in a wide variety of applications. In 2007, Samsung Electronics
was ranked No. 1 in display panels for TVs, desktop monitors and notebook PCs,
achieving a global market share of 23.1%, in terms of sales. We have held the highest
share of this product segment globally for six consecutive years, ensuring our contin-
ued leadership in the LCD industry.
Monitor Panel
From its ordinary desktop computer monitors to high-
end multimedia ones, Samsung Electronics leads the
industr y in picture quality. Optimized for Microsoft’s
Window Vista, our monitors are built for high perfor-
mance and designed to facilitate multitasking.
With the world’s best display technology and most innovative
production techniques, Samsung Electronics is leading the evolution
in innovation within the display industry. Our LCD business is paving
the way to a wider, brighter and clearer window to the world.
2007 LCD MARKET SHARE
WORLDWIDE
23.1%
OPERATING
PROFIT
[KRW hundreds of billion]
SALES
[KRW trillion]
13.9
2006
17.0
2007
9.0
2006
21.1
2007
JANUARY 5 World’s first truly double-sided LCD
panel Samsung’s announced creation of the world’s first
double-sided LCD panel. Unlike conventional double-sid-
ed panels, our panel can display two entirely different
images simultaneously on the front and back of the same
screen.
JUNE 1 Mass production of 70 -inch HD LCD
panels for TVs Starting in June 2007, we began mass
producing the world’s largest (70-inch) LCD panel for Full
HD TVs. By applying LED backlight technology, we have
been able to increase the panel’s picture quality and con-
trast ratio while reproducing rapidly moving video images
with much greater clarity.
2007 AT-A-GLANCE