Samsung 2007 Annual Report Download - page 41

OPERATING
PROFIT
[KRW hundreds of billion]
SALES
[KRW trillion]
20.2
2006
23.8
2007
1.93
2006
2.76
2007
GLOBAL MOBILE PHONE
MARKET SHARE IN 2007
14.3%
39
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Global Leader in Telecommunication Networks
The global market in mobile phones has shown rapid growth year after year. In 2007,
the market showed a 10~15% increase over 2006, thanks to a growing need for new
phones in the advanced mobile segments and a steady flow of new customers into
emerging markets, according to Strategy Analytics, a market research firm. In Korea, the
market surged 25% as new mobile services, such as 3G and multimedia offerings, grew
rapidly. In addition, a number portability policy was launched to improve customer service.
Driven by its premium brand and unique products, Samsung Electronics showed
record-breaking figures in sales and units sold for 2007, holding a global market share of
14.3% to rank No. 2 in the world. Sales reached KRW23.76 trillion globally, with 160
million units sold—a 41.6% increase year-over-year. Our management efficiency strategy,
initiated in early 2007 to focus on customer value and cost reduction, also boosted oper-
ating profits. As a result, our net profit soared to KRW2.75 trillion, a 42% increase from
the previous year, maintaining a two-digit rate of growth for operating profits at 11.6%.
In the U.S. market, we were voted the best brand six years in a row, while customers
in France and Russia made Samsung the No. 1 market leader for two and three
consecutive years, respectively. Our products also were recently honored as the “Best
Handset” in the 2007 GSMA Awards (SGH-D900), “The Best European Mobile Phone
2007–2008 (SGH-U700)” at the European Imaging and Sound Association (EISA)
Awards and “Phone of the Year” at the Mobile Choice Award, securing our reputation
for providing the world’s best mobile phones.
JANUARY 22 Ranked No. 1 in France two years in a
row In the French market, we ranked as the No. 1 market
leader with a leadership share of 24% in units sold and 35%
in sales, maintaining the No. 1 spot in market share for a
second consecutive year. After eight years in the French
market, we reached a breakthrough level of an accumulat-
ed 20 million units sold, another significant achievement.
APRIL 5 No. 1 market share in Russia three years
consecutively We attained the market leader position in
Russia for the third consecutive year, with a 26.2% share
of units sold and a 30.7% share of overall sales. We
became the first mobile phone maker to surpass EUR1
billion in sales, at EUR1.29 billion.
Haptic Touch Screen Phones (SCH-W420/W4200)
Built with TouchWiz UI software, our Haptic model prom-
ises a unique user experience, one that touches all of the
senses. The Samsung Haptic features one-touch access,
a widget for creating customized desktops and a G sen-
sor for automatic horizontal rotation of photos and videos.
It is designed for the innovative, ‘on-the-go’ user who
demands cutting-edge multimedia features, including a
web browser.
Samsung Electronics is fortifying its position as a leading global brand
in the telecommunication networks business with a wide range
of premium products. Our mobile phones, admired by customers
around the world, are at the forefront of enhancing mobile lifestyles while
meeting the converging needs of the mobile marketplace.
2007 AT-A-GLANCE
Samsung Soul (SGH-U900)
Dubbed as the “Soul of Ultra,” the Samsung Soul has a
thin 12.9mm profile, and is made of bronze-gray metal. It
offers a new series of Thematic UIs, which enables users
to change the interface. A five megapixel camera,
HSDPA connectivity and Bluetooth are included.