Samsung 2007 Annual Report Download - page 51

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Next-Generation System LSI Growth Engine
Our System LSI Division has been designated as one of the most promising growth
engines within Samsung Electronics. In spite of unfavorable market conditions in 2007,
the System LSI Division solidified a strong base for further growth by increasing sales
of Display Drive ICs (DDIs), CMOS image sensors and media player chips. Specific
products such as mobile DDIs; media player System on Chip (SoC) devices; applica-
tion processors (APs) for navigation; smart card ICs; and CMOS image sensors are
being developed as core components for next generation mobile devices. Future
growth engines also will include our foundry/ASIC business, digital TV/mobile TV SoC
products, next-generation optical storage SoCs and memory storage controllers.
Expanding Storage Business Capability
In the HDD market, Samsung Electronics produces high-capacity hard drives for
both mobile devices and digital home appliances. We are expanding our storage busi-
ness by entering new HDD markets in 3.5”, 2.5” and 1.8” form factors, soon to be
followed by a 1.3” size. Also, our FlashON™ Hybrid HDD has helped us to cultivate
new markets within the storage industry. With mass production of the 1.8” HDD begin-
ning in 2007, we intend to expand our presence in the consumer marketplace even further.
Strategic Growth and Product Line Focus
In the midst of price-pressuring oversupply situations in a number of memory markets,
we will enhance our competitive edge by continuing capital investments and extensive
R&D efforts. Through the expansion of 68nm and introduction of 56nm DRAM produc-
tion, as well as the expansion of 51nm and introduction of 42nm NAND Flash production,
we are on track to further reduce costs. In the meantime, we plan to increase sales by
reinforcing our moviNANDTM, Flex-OneNANDTM and high-capacity SSD product lines.
Furthermore, in our System LSI Division, we will also add digital TV/mobile TV SoCs,
SoCs for next-generation optical storage and memory storage controllers to our line-up
of strategic product areas for future R&D focus and targeted market penetration.
In May 2008, we announced that we had developed the
world’s fastest 2.5”, 256GB multi-level cell (MLC) solid-
state drive (SSD). This milestone represents a new day in
improved performance of storage drives for devices
such as notebook PCs, while also making them lighter,
more durable, quieter, and more energy efficient.
256GB
16M-Color DDI for AMOLED
In 2007, we developed a 16M-color display driver IC (DDI)
for active-matrix OLED (AMOLED) displays used in
mobile phones and other mobile devices. Made of
organic material, AMOLED allows for lighter and
thinner display designs, and low power consumption.
INCREASED PRODUCTIVITY
COMPARED TO 80NM-CLASS
2GB DRAM
JUNE 26 1.8-inch 64GB SSD mass produced We
started to mass produce 1.8-inch SATA II 64GB SSDs—
the highest density SSD available at the time. Compared
to HDDs, SSDs are more reliable and have faster boot
and application start-up times. SATA II SSDs can also
significantly improve a PC’s battery life.
DECEMBER 2 Developed world’s fastest GDDR5
memory The GDDR5 memory chip, which can transfer
data at a rate of six gigabits per second, is the world’s
fastest memory. Developed by Samsung Electronics, the
GDDR5 is more than four times faster than the memory
chips found in most advanced game consoles on the
market today.
40%