Samsung 2007 Annual Report Download - page 37

35


Global Leader in TVs and the IT Industry
In 2007, we achieved record-breaking business results, boosted by strong growth
within the flat panel TV market and a steady increase in sales of our core products,
such as LCD monitors, digital audio-visual products, laser printers and notebook PCs.
Sales increased to KRW26.51 trillion, a 26% jump from 2006, while operating profits
soared to KRW1.06 billion, a 43% increase year-to-year.
Our dominance of the flat panel TV market helped us to maintain No. 1 market share
in both sales revenue and units sold for two consecutive years and seven consecutive
quarters, respectively, including the No. 1 position in the sale of TVs overall, as well as
in the flat panel TV and LCD TV categories. We also ranked first in the monitor market
for five quarters straight, widening our lead over our competitors in 2007. Our color
laser printer solidified its market share position–No. 2 in the world–as well. In our PC
business, we achieved our best sales ever by increasing exports of Samsung-brand
products. Meanwhile, our digital AV products, including MP3 players, received positive
feedback from the world market for their enhanced quality and design.
Overall, Samsung’s Digital Media products were highly recognized for their innova-
tive technology and attractive designs. Our LCD TV and home theater system won
three EISA Awards while eight products, including an MP3 player, received Innovation
Awards at CES 2007. Last year, we were also honored with an iF Design Award for the
quality of a wide range of our digital media products.
MAY 18 Launched world’s smallest color laser
printer The new 3-in-1 Samsung CLX-2161K printer,
nicknamed Lay, is 20% smaller than our previously small-
est model. At 41.3×35.3×33.3cm, Lay is able to fit into the
tightest spaces. The printer boasts the use of Samsung’s
proprietary technology: Non Orbiting Noiseless Optic
Imaging System (NO-NOIS) to deliver low-noise printing.
Other keys features include an ID Card Copy and a USB
Direct port.
JUNE 11 Began construction of a TV production
facility in Russia To meet the fast-growing demand for
digital TVs in Russia and CIS countries, Samsung
Electronics announced plans to build a TV factory in
Kaluga, Russia, southwest of Moscow. Construction is
scheduled to be completed by October 2008, and the
plant will produce up to 2.2 million TV sets annually begin-
ning in 2010.
650 Series Full HD LCD TV
Developed using our unique Crystal Design with a hint of
rose-red color accentuating a traditional piano-black
bezel frame, the 650 Series LCD TV features Auto Motion
Plus 120Hz, an Ultra Clear Panel, DNIe Pro and Wide
Color Enhancer Pro to provide perfect picture quality.
Building upon a long history of providing world-leading products
and cutting-edge designs, Samsung Electronics enables a strikingly easy,
highly convenient user experience by maximizing connectivity options,
simplifying designs and optimizing the user environment.
Moreover, our Digital Media business provides a myriad of refreshingly
bold approaches to the proliferation of digital convergence.
2007 AT-A-GLANCE
20.8
2006
26.5
2007
WORLDWIDE TV
MARKET SHARE IN 2007
[By Sales]
OPERATING
PROFIT
[KRW hundreds of billion]
SALES
[KRW trillion]
17.8%
7.4
2006
10.6
2007