Pizza Hut 2014 Annual Report Download - page 13

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■ Is Innovative and Elevating
■ Offers Value while demonstrating our Values
■ Is Disruptive but Distinctive
■ Is Genuine and Transparent
the things they care about in our food, people, community
and environment.
Everyone who has worked with me knows I believe only
brands with the very best insights will win. Winning means
having the courage to go after big ideas that disrupt the
status quo and make a distinct impact on the way our
brands will grow and build relationships with consumers.
To achieve this, I’m proud to share we are establishing a
more clear and compelling True North positioning for each
brand. For KFC, we’re Always Original. For Pizza Hut, we’re
Bringing More Flavor to Life, expressed as The Flavor of
Now and for Taco Bell, it’s Live Más. I couldn’t be more
excited about the clarity and relevance of this distinctive
positioning and the growth strategies that are setting us
up to carve out an even more relevant place in the lives
of our consumers. As I mentioned, I’m committed to the
same high standards of performance and innovation we’ve
established over the past 17 years. So going forward, I
expect our brands to behave in a way that:
These are our brand filters. They act as our compass,
directing our path to building three global iconic brands
people trust and champion. I believe KFC, Pizza Hut and
Taco Bell are truly on the ground floor of global growth
and the power of Yum! is stronger than ever. I know we
have the right structure with 100% brand focused teams,
digital innovation, know-how sharing, operating capability
and franchise economics to deliver strong value and
performance for our shareholders over the long term.
U.S.
France
U.S.
11