Pizza Hut 2014 Annual Report Download - page 12

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I could not be more confident in the huge growth
opportunities ahead for Yum! Brands. We have an international
franchise infrastructure of 1,000 franchisees, with 40% of our
international restaurants owned by franchisees who operate
more than one of our brands. We have focused equity in key
countries, and are growing in emerging markets with our
franchisees who are investing in the business and generating
significant royalties for Yum!. Our divisions are diversified
with a strong presence in developed markets, a lead in many
emerging markets, and global brand control. Our 100%
focused teams are now organized to deliver growth and
champion our culture. We also drive know-how sharing across
both geographic and brand borders. And with our massive
scale, we have supply chain purchasing advantages and an
ability to create big career opportunities for top talent. Going
forward we will further leverage the power of Yum!.
Everything we do will be focused on building three
global iconic brands people trust and champion.
I believe this is critical for delivering sustained and aggressive
growth and to recover from our challenges. Our powerhouse
brands must be boldly focused on the things that matter most
to consumers. There are a number of points to this evolution,
so let me explain.
KFC and Pizza Hut are clearly global category leaders. And
with 250 restaurants outside the U.S. and strong innovation
and operating capability, Taco Bell is growing its global
presence. Our brands are world renowned and respected,
and we will grow them consistently and sustainably when
our consumers and stakeholders do two things: Trust us and
Champion us. I believe they trust us when we are more open,
transparent and connected, especially in a world of fast-
moving social media and digital innovation. We also know
consumers trust us when we put them first in all we do and
show an unwavering commitment to food safety and integrity.
I believe they champion us when they understand while we are
not perfect, we are trying to be better each and every day on
ON THE GROUND FLOOR
OF GLOBAL GROWTH
1,000
International
Franchisees
South Africa
Russia
10