Pizza Hut 2014 Annual Report Download - page 10

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TACO BELL DIVISION
Taco Bell had a solid 2014, with strong system sales growth.
Our breakfast launch last spring was a success and we
continue to report strong margins. We had our strongest
rate of new-unit development in more than a decade with
236 new restaurants. 89% of these new restaurants were
opened by franchisees, demonstrating the brand’s attractive
unit economics. I’m also happy to see our mobile app launch
is o to a solid start—we’ve seen 2 million downloads so far.
I believe a lot of the momentum witnessed at Taco Bell is
attributable to its insight-driven Live Más brand positioning,
product development, advertising and social engagement
with core consumers. We are now applying this to KFC and
Pizza Hut around the world. And vice versa—all ideas don’t
have to come from the U.S. or from Taco Bell. For example,
we are taking a page from the success of our open-kitchen
Taco Bell restaurant in Bangalore, India and are planning
to open a similar restaurant in the U.S. in 2015. This sharing
of ideas globally is especially important as we work to
quickly spread good ideas worldwide. With Taco Bell CEO
Brian Niccol at the helm, we expect 2015 to be another
robust year at Taco Bell as we focus on expanding our
breakfast oering, further leveraging our digital and social
engagement platforms, generating more innovation across
all day parts and optimizing our presence through next-
generation footprints.
Opened
236
Units in 2014
Taco Bell is a new reporting division, which includes
all Taco Bell results outside of the India division.
India
U.S.
8