Pizza Hut 2012 Annual Report Download - page 9

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Dramatically improve U.S. brand
positions, consistency and returns.
3
In the U.S. this year, we made major headway building
each of our brands. Operating profit grew 13%, and
same-store sales increased 5% for the year, including
growth of 8% at Taco Bell, 3% at Pizza Hut and 3%
at KFC.
Taco Bell earned its place in QSR and social media
history with the “most talked about” launch of
Doritos‰ Locos Taco, a taco reinvented from Frito-
Lay’s enormously popular Nacho Cheese Doritos.
‰
The launch drove record sales of 375 million tacos
in one year! Equally exciting was Taco Bell’s launch
of the Cantina Bell menu, inspired by celebrity chef
Lorena Garcia. We are very proud that QSR Magazine
ranked Taco Bell as the top performer in Cleanliness
and the only QSR to rank in the Top 3 on Cleanliness,
Hospitality, Accuracy and Speed in the 2012 Annual
QSR Drive-Thru Study. The combination of innovation
and strong operational capability gives us confidence
Taco Bell will lead even greater growth in the future.
DORITOS, NACHO CHEESE DORITOS and LOCOS TACOS are owned by their respective trademark owners and used under license.
7