Pizza Hut 2012 Annual Report Download - page 5

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Build leading brands in China in every
significant category.
1
At Yum! China, we crossed the billion dollar profit
mark in 2012, opened our 4,000th KFC, our 800th
Pizza Hut Casual Dining Restaurant, and opened
889 restaurants (that’s right, 889 restaurants!) —
a remarkable achievement by anyone’s standards.
KFC now has 4,260 restaurants in more than 850
cities throughout the country, and continues to
expand into new cities and increase its penetration
levels in existing markets. At 826 units, Pizza Hut
Casual Dining is the leader in its category. Both KFC
and Pizza Hut are developing rapidly across China
in cities large and small, including lower tier cities
where we enjoy first mover advantage, a favorable
cost structure and fantastic cash on cash returns.
I’ve said it before — our single biggest advantage
in China is we have the finest operating and
development teams in the world. We are really
in tune with the consumer and infrastructure
development trends that will accelerate our brands’
penetration across the country.
3