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YUM! BRANDS, INC.-2013Proxy Statement32
Proxy Statement
EXECUTIVE COMPENSATION
TOTAL SHAREHOLDER RETURN
Yum!
ONE-YEAR PERIOD ENDING DECEMBER 31, 2012
FIVE-YEAR PERIOD ENDING DECEMBER 31, 2012
Yum!’s Executive
Peer Group
S&P 500
15%
13%
16%
Yum!
THREE-YEAR PERIOD ENDING DECEMBER 31, 2012
Yum!’s Executive
Peer Group
S&P 500
101%
37% 36%
Yum! Yum!’s Executive
Peer Group
S&P 500
93%
40%
9%
Yum!
TEN-YEAR PERIOD ENDING DECEMBER 31, 2012
Yum!’s Executive
Peer Group
S&P 500
534%
167% 99%
As the chart below demonstrates, our Chief Executive Offi cer’s total direct compensation, comprised of base salary, bonus paid and
annual long-term incentive award value has remained relatively fl at from 2009-2012. Since the beginning of 2008, the cumulative total
shareholder return for our investors was 93%.
CEO DIRECT COMPENSATION(1)
0
5 000
10 000
15 000
20 000
in $
2008(2) 2009 2010 2011 2012
(1) Represents our CEO’s base salary, stock options/SARS, non-equity incentive plan compensation for each year (see c olumns c , d , e , and f from S ummary
C ompensation T able) and excludes income attributable to pension and other compensation (see columns g and h from S ummary C ompensation T able).
(2) In 2008, Mr.Novak received a special retention award of $7,000,000 granted after the expiration of his employment agreement. Mr.Novak’s total direct compensation
in 2008 before consideration of this special one-time award was $11,500,000 and relatively consistent with the total direct compensation he received in 2009
through 2012.