MasterCard 2012 Annual Report Download - page 15

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•Affluent—product offerings which feature our highest purchasing capacity, as well as a comprehensive
range of premium access benefits and top-tier services, and travel, concierge and cardholder protection
insurances in some regions. These products are specifically designed to target the needs of the most
affluent segments worldwide.
Debit. We support a range of payment solutions that allow our customers to provide consumers with
convenient access to funds in deposit accounts and other accounts. Our debit and deposit access programs may
have the MasterCard, Maestro and/or Cirrus logos, and can be used to obtain cash in bank branches or at ATMs.
In addition, MasterCard and Maestro-branded debit products may be used to make purchases and, in some cases,
to obtain cash back at the point of sale.
•MasterCard-branded Debit Card. MasterCard-branded debit programs provide functionality for both
signature-based and PIN-based authenticated transactions. For the year ended December 31, 2012, our
MasterCard-branded debit programs generated $1.5 trillion in GDV globally, representing 42% of our
total GDV for this period. As of December 31, 2012, the MasterCard logo appeared on 436 million debit
cards worldwide, representing 21% growth from December 31, 2011.
•Maestro-branded Debit Card. Maestro is our global PIN-based debit program, and is the only PIN-
based solution that operates globally. As of December 31, 2012, the Maestro logo appeared on
743 million cards worldwide, representing 4% growth from December 31, 2011. Maestro has a leading
position among PIN-based debit brands in many markets throughout the world, particularly in Europe.
The strong presence of Maestro in Europe positions us well as the SEPA initiative creates a more open
and competitive payments market in many European countries that had been previously mandated to
process domestic debit transactions with domestic processors. The global acceptance of Maestro
contributes to the growth of our debit business and adds value to the services that we provide to our
customers.
•MasterCard Global ATM Solutions. Cirrus is our primary global cash access brand. MasterCard
Global ATM Solutions provides domestic (in-country) and cross-border access for varied types of
transactions, including cash withdrawal (deposit accounts), cash advance (credit accounts), cash
drawdown (prepaid accounts), balance inquiries, account transfers and deposits at ATMs that participate
in the MasterCard Worldwide Network.
Prepaid. Prepaid programs involve a balance that is funded with monetary value prior to use. Cardholders
access funds via a traditional magnetic stripe or chip-enabled payment card or other device (such as mobile) that
may leverage our contactless functionality. MasterCard customers may implement prepaid payment programs
using any of our brands. We provide processing services (including transaction switching) in support of either
magnetic stripe or chip-enabled prepaid programs. We provide and customize programs to meet unique
commercial and consumer needs in all prepaid segments, including programs such as general purpose reloadable,
employee benefit, payroll, travel, incentive, government disbursement programs and gift cards. In particular, we
focus on three categories:
• government, which includes programs targeted to achieve cost savings and efficiencies by moving
traditional paper disbursement methods to electronic solutions in government programs such as Social
Security payments, unemployment benefits and others;
• commercial, which includes programs targeted to achieve cost savings and efficiencies by moving
traditional paper disbursement methods to electronic solutions in business applications such as payroll,
health savings accounts and others; and
• consumer reloadable, which includes programs to address the payment needs of individuals without
formal banking relationships, individuals who are not traditional users of credit or debit cards or devices
or individuals who want to segment funds for security or convenience purposes, such as travel.
We also provide prepaid card program management services through Access Prepaid Worldwide (“Access”).
Through Access, we manage and deliver consumer and commercial prepaid travel cards to business partners
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