LensCrafters 2009 Annual Report Download - page 45

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OUTLOOK | 43 <
The US market
The US is a key market for Luxottica. The fourth quarter of 2009 and the fi rst two months of 2010 provided
encouraging evidence of a return to the growth track, both in terms of sales and margins, that, while still
lacking staying power, is nevertheless an undoubtedly positive development.
Efficiency and flexibility
The Group expects to realize the benefi ts from the investments and initiatives carried out during the past
two years in 2010 thanks to a much more fl exible and effi cient cost structure and organization than in the
past. In addition, in 2010 the Group will continue to invest in its infrastructure, with the goal of creating
a truly common platform, shared by the Group's operations throughout the world, which is essential to
support future growth.
In 2009, SAP was launched at the Sedico, Italy-based main logistics hub, in all of Sunglass Hut globally and
at the newly-created European Service Center, all of which will support the optimization of purchasing and
accounting processes at the continental level, with substantial cost savings and effi ciency gains. In 2010, SAP
will be extended to the China-based logistics hub and to the Wholesale Division in Italy, the US and the UK.