LensCrafters 2009 Annual Report Download - page 11

Download and view the complete annual report

Please find page 11 of the 2009 LensCrafters annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 128

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84
  • 85
  • 86
  • 87
  • 88
  • 89
  • 90
  • 91
  • 92
  • 93
  • 94
  • 95
  • 96
  • 97
  • 98
  • 99
  • 100
  • 101
  • 102
  • 103
  • 104
  • 105
  • 106
  • 107
  • 108
  • 109
  • 110
  • 111
  • 112
  • 113
  • 114
  • 115
  • 116
  • 117
  • 118
  • 119
  • 120
  • 121
  • 122
  • 123
  • 124
  • 125
  • 126
  • 127
  • 128

9 <
PROFILE
With net sales reaching Euro 5.1 billion in 2009, approximately 60,000 employees and a strong global
presence, Luxottica is a leader in the design, manufacture and distribution of fashion, luxury, sport and
performance eyewear.
Founded in 1961 by Leonardo Del Vecchio, the Group is now a vertically integrated organization whose
manufacturing of prescription and sun frames and lenses for sunglasses is backed by a wide-reaching
wholesale distribution network and a retail distribution network comprising over 6,200 retail locations,
mostly in North America, Asia-Pacifi c and China.
Product design, development and manufacturing take place in six production facilities in Italy, two wholly
owned factories in China and two sports sunglasses production facilities in the US. Luxottica also has a
small plant in India, serving the local market. In 2009, production reached approximately 49 million units.
Luxottica products focus on design and quality and are known all around the world thanks to a strong and
well-balanced brand portfolio. House brands include Ray-Ban, one of the world’s best known sun brands,
Oakley, Vogue, Persol, Oliver Peoples, Arnette and REVO, while its license brands include Bvlgari, Burberry,
Chanel, Dolce & Gabbana, Donna Karan, Polo Ralph Lauren, Paul Smith, Prada, Salvatore Ferragamo,
Stella McCartney, Tiffany, Tory Burch and Versace.
The Group’s wholesale distribution, covering 130 countries across fi ve continents, has 23 distribution cent-
ers and over 40 commercial subsidiaries providing direct operations in key markets. The Group is currently
seeking to penetrate emerging markets and is exploring new channels of distribution such as shopping
centers, airports and railway stations.
Direct wholesale operations are complemented by an extensive retail network. Luxottica is a leader in the
prescription business in North America with its LensCrafters and Pearle Vision chains, in Asia-Pacifi c with
OPSM, Laubman & Pank and Budget Eyewear, and in China with LensCrafters. In the retail sun business,
the Group operates approximately 2,280 retail locations in North America, Asia-Pacifi c (including Thailand,
India and the Philippines), South Africa, Europe and the Middle East, mainly through the Sunglass Hut
brand.
In North America, Luxottica also operates licensed brand points of sale, with over 1,200 stores under the
Sears Optical and Target Optical brands. In addition, Luxottica is one of the largest managed vision care
operator in the United States, through EyeMed, and the second biggest lens fi nisher, having a network of
six central laboratories and over 900 labs inside LensCrafters stores.
In addition, the Oakley brand provides a powerful wholesale and retail ("O stores") presence in both the
performance optics and in the sport channels. In the O Store locations, the Group offers a variety of Oakley-
branded products in addition to the Oakley sunglass styles. Oakley-branded products include men’s and
women’s apparel, footwear, backpacks and accessories designed for surf, snow, golf, outdoor, motor sport,
mountain bike and other athletic lifestyles.
In 2009, Luxottica distributed approximately 19.7 million prescription frames and approximately 35.3 mil-
lion sunglasses, in approximately 6,400 different styles.