LensCrafters 2009 Annual Report Download - page 22

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> 20 | ANNUAL REPORT 2009
Persol
Persol, the iconic "Made in Italy" eyewear brand, debuted in 1917 and was acquired by Luxottica in 1995.
With its evocative name, meaning "for sun", it is the proud heir to a culture of excellence and craftsman-
ship, a perfect alchemy of aesthetics and technology. The irresistible appeal of timeless design and high
quality make the brand a favorite among celebrities.
REVO
Created in 1985 and acquired by Luxottica in 1999, REVO is characterized by an innovative lens based on a
technology that NASA developed for satellite portholes, offering maximum protection against ultraviolet
and infrared light.
Sferoflex
Sferofl ex, which joined the Group portfolio in 1981, takes its name from the patented fl exible hinge en-
abling the temples to conform to the shape and size of the face, thus increasing the resilience of the frame
itself and ensuring perfect fi t.
Vogue
Launched in 1973 under the same name as the famous fashion magazine, the Vogue brand was acquired by
Luxottica in 1990. Vogue models speak through their innovative designs, their variety of colors and frames
and the detailing on the temples making it an irresistible fashion accessory.
LICENSE BRANDS
Designer lines are produced and distributed through license agreements with major fashion houses.
The license agreements are exclusive contracts and typically have terms of between 3 and 10 years.
Designer collections are developed through the collaborative efforts of Luxottica’s in-house design
staff and the brand designers. Luxottica’s designer lines presently feature approximately 1,145 differ-
ent styles.
Anne Klein
This product line targets successful professional women who place an emphasis on quality and image. The
license dates back to 2002.
Brooks Brothers
Characterized by lightweight materials and a slender line, the Brooks Brothers collections refl ect the iconic
features of the style of this American brand. This is an affordable product line with classic style that delivers
functionality, lightness and high quality. The original license agreement was entered in 1992.
Bvlgari
Under license since 1997, Bvlgari eyewear is distinguished by the high quality of its materials, attention
to detail and elegant design. This product line addresses a clientele who seek a distinctive and exclusive
product.
Burberry
The Burberry license agreement was signed in 2005, with the launch of the fi rst eyewear collection in 2006.
This collection features the brand’s core values of form and function, innovation and the essence of classic
style.