LensCrafters 2009 Annual Report Download - page 29

December 31, 2009, Pearle Vision operated 401 corporate stores and had 363 franchise locations through-
out North America.
Licensed Brands
With the acquisition of Cole National, Luxottica also acquired a network of retail locations operating under
the brand names of their respective host American department stores. These "licensed brands" are Sears
Optical and Target Optical. These points of sale offer consumers the convenience of taking care of their
optical needs while shopping at these department stores. Both brands have a precise market positioning
that Luxottica has reinforced by improving service levels while strengthening their fashion reputation by of-
fering brands such as Ray-Ban and Vogue. As of December 31, 2009, Luxottica operated 866 Sears Optical
and 337 Target Optical locations throughout North America.
OPSM
OPSM, the largest of the three optical chains Luxottica operates in Australia and New Zealand, is a leading
eyewear retail brand for luxury and fashion-minded customers. In 2009, OPSM continued its "Accelerated
Fashion" program to highlight key fashion positioning featuring bright modern stores and bold fashion
walls in stores to highlight Luxottica’s ranges of products. While catering to the broad market base, OPSM
continues to be identifi ed as the leader in the luxury and fashion minded segments. As of December 31,
2009, Luxottica operated 295 stores and one franchise location throughout Australia. OPSM also has 37
stores in New Zealand, mainly in large urban areas.
Laubman & Pank
Laubman & Pank is well-known for its high quality assortment and services. Laubman & Pank’s target seg-
ment is for optical shopper looking for quality eye-care and services. During the year, the Group continued
to enhance its market positioning to ensure that the retail brand locations are appropriate for their local
demographics and markets. Through this review, 10 Laubman & Pank stores were rebranded to OPSM and
11 to Budget Eyewear. As of December 31, 2009, Luxottica owned 104 stores throughout Australia.
Budget Eyewear
Budget Eyewear focuses on the price-conscious shopper and offers an easy selection process for frames
and lens packages in a bright and modern store environment. As of December 31, 2009, Luxottica owned
84 stores and had 11 franchise locations throughout Australia.
EyeMed Vision Care
EyeMed Vision Care is one of the largest managed vision care operators in the United States serving
over 26 million subscribers in large and medium size companies, government entities and through insur-
ance companies and has a network of over 22,000 points of sale, including opticians, ophthalmologists,
optometrists and chains operated by Luxottica.
EyeMed seeks to offer quality, choice, value and service excellence - all priority concerns for employers
shopping for vision care programs, especially for large groups. Customers using such services benefi t
from the quality of the products and the wide reach of the distribution network, enjoying a broad range of
choices among the numerous stores in the Group’s chains and independent optical retailers.
Lens Laboratories
Together with LensCrafters’ approximately 900 in-store labs, Luxottica operates six central labs in North
America. Combining a broad presence in the market with the capacity for handling lens fi nishing reduces
the time and cost of lens-fi nishing work and improves quality of service. All the labs use highly advanced
technologies to meet growing demand. The six central laboratories serve all the Pearle Vision stores (in-
cluding those under franchise) and the Licensed Brand stores. The labs in LensCrafters stores have been
upgraded to help Sears and Pearle Vision stores handle peak demand.
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