LensCrafters 2009 Annual Report Download - page 23

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Chanel
In 1999, Luxottica was the fi rst company licensed to produce Chanel eyewear products. The Chanel product
line, targeting luxury-oriented consumers, refl ects the essential characteristics of the brand: style, elegance
and class.
Dolce & Gabbana
Under license since 2005, Dolce & Gabbana eyewear collections are characterized by modern, fashionable
shapes, prestige materials and sumptuous detailing, such as logos in Swarovski crystals or elegant metal
circles.
D&G
The D&G eyewear collection has a youthful, innovative and unconventional spirit. The eyewear collection
emphasizes the spirit of the brand: innovative, provocative and cosmopolitan.
Donna Karan
This product line refl ects the design sensibility and spirit of the Donna Karan collection, offering women
sophisticated styling in modern and lightweight materials.
DKNY
DKNY is easy-to-wear fashion with an urban mindset, the New York City street-smart look. DKNY eyewear
caters to modern, urban, fashion-conscious women and men with multifaceted lifestyles: international,
eclectic, fun and real.
Fox
Fox Eyewear collections are the result of a multi-year licensing agreement with Fox Head, Inc., a leading
motocross and action sport brand based in California. Fox eyewear and ski goggles have been on the mar-
ket for over fi ve years and are currently the only brand other than Oakley to use High Defi nition Optics®
(HDO®) technology. Fox Eyewear joined Luxottica’s brand portfolio at the end of 2007.
Miu Miu
The Miu Miu brand addresses a sophisticated, free-and-easy clientele particularly attentive to new trends
and expresses Miuccia Prada’s vision of an alternative style, always characterized by a strong personality.
Paul Smith
The Paul Smith Spectacles brand, which was launched in 1994, includes prescription and sun eyewear
featuring the whimsical yet classic designs and attention to detail that are synonymous with one of Britain’s
leading fashion designers.
Polo Ralph Lauren is comprised of six collections:
Chaps
Chaps features easy-to-wear designs in the classic tradition of Polo Ralph Lauren. The line offers a designer
name to the young consumer of competitively priced sportswear.
Club Monaco
Club Monaco offers quality eyewear of style and affordable luxury. The styling targets men and women
between 20 and 40 who are urban professionals and other style enthusiasts who appreciate design at
mid-level prices.
BRAND PORTFOLIO | 21 <