LensCrafters 2009 Annual Report Download - page 31

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DISTRIBUTION | 29 <
David Clulow
In Europe, Luxottica operates David Clulow, a premium optical retailer operating in the United Kingdom
and Ireland, predominantly in London and the South East of the United Kingdom. With 50 years of experi-
ence, the brand emphasizes service, quality and fashion; its marketing is targeted to reinforce these brand
values and build long-term relationships with customers. In addition to operating optical stores, David
Clulow operates a number of sunglass concessions in upmarket department stores, further reinforcing its
position as a premium brand in the United Kingdom. As of December 31, 2009, David Clulow operated 73
locations.
Bright Eyes
First established in 1985, Bright Eyes is one of Australia’s largest and fastest-growing sunglass chains, with
139 sunglass stores across the continent. As of December 31, 2009, Bright Eyes operated 55 corporate
store locations and 84 franchise locations, mostly in tourist resorts and high-traffi c areas.
Oakley Stores and Vaults
As of December 31, 2009, the Group operated 147 Oakley "O" Stores and Vaults worldwide, offering a
full range of Oakley products including sunglasses, apparel, footwear and accessories. These stores are
designed and merchandised to immerse consumers in the Oakley brand through innovative use of product
presentation, graphics and original audio and visual elements. In the United States, Oakley "O" Stores
are in major shopping centers. Oakley’s retail operations are also located in Mexico, Europe and the Asia-
Pacifi c region.
E-commerce sites
Another important sales channel are the Oakley and the Ray-Ban websites (www.oakley.com, www.ray-ban.
com), which are complementary to the retail operations and international distribution. The websites allow
consumers to purchase Oakley and Ray-Ban products as effi ciently as possible, increasing awareness of the
Oakley brand, improving customer service and communicating the brand’s values and essence.