LensCrafters 2009 Annual Report Download - page 30

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> 28 | ANNUAL REPORT 2009
In addition, the Group operates Oakley optical lens laboratories in the United States, Ireland and Japan.
These labs provide Oakley prescription lenses to the North and South American, European and Asian
markets, respectively, enabling to achieve expeditious delivery, better quality control and higher optical
standards.
Most of the Australian laboratory needs are provided by the Eyebiz Laboratory.
SUN AND LUXURY RETAIL
In 2009, Luxottica created a new global sun and luxury retail management group to support the Sunglass
Hut, ILORI, The Optical Shop of Aspen and Bright Eyes brands.
Sunglass Hut
Since the acquisition of Sunglass Hut in 2001, Luxottica has become a world leader in the specialty sunglass
retail business.
As of December 31, 2009, Sunglass Hut had 2,007 stores worldwide. In addition to 1,552 retail locations in
North America, Sunglass Hut now has 278 corporate stores in Asia-Pacifi c (including Thailand, India and the
Philippines), 66 in Europe, 78 in South Africa and 33 franchise locations in the Middle East.
Founded in the United States in 1971 to operate in department stores, Sunglass Hut gradually expanded
its base of stores to new retail locations on city shopping streets and in airports.
Over the years, Sunglass Hut focused increasingly on selling premium sunglasses. In 2007 Luxottica de-
veloped an exclusive new store concept, which is now being extended to all prime Sunglass Hut locations
around the world. This repositioning was made possible by substantial changes to the product mix allow-
ing the chain to focus more on fashion and luxury brands, especially for women, while maintaining a varied
selection of lifestyle, sport and performance sunglasses.
The chain has recently reinforced its presence in the department store channel through long-term strategic
agreements with Myer in Australia, Edgars in South Africa and Macy’s in the United States.
On December 4, 2009, Luxottica entered into an agreement with Macy's Inc. to open additional Sunglass
Hut points of sale in approximately 430 Macy's department stores in the United States. When the rollout
is complete, Sunglass Hut will be the exclusive operator of Macy's in-store sunglass departments, Macy's
department stores will be the exclusive US department store with Sunglass Hut locations. Together with the
240 Sunglass Hut departments already operating in Macy's, this new agreement will bring the total number
of in-store Sunglass Hut locations to approximately 670. New locations, which will operate as leased de-
partments, will begin rolling out in spring 2010, with completion scheduled for spring 2011.
ILORI
ILORI is Luxottica’s new high-end fashion sunwear retail brand, with 25 stores in the United States as of
December 31, 2009, including fl agship stores in the SoHo neighborhood of New York City and in Beverly
Hills, California. ILORI caters to a different, more exclusive clientele than Sunglass Hut, offering a richer pur-
chasing experience in prestige locations, featuring sophisticated luxury collections, exclusive niche brands
and highly personalized service.
The Optical Shop of Aspen
Founded in the 1970s, The Optical Shop of Aspen is known in the optical industry for its luxury brands for
both prescription and sun and its fi rst class customer service. As of December 31, 2009, Luxottica operated
23 stores in some of the most upscale and exclusive locations throughout the United States.
Oliver Peoples
Luxottica operates six luxury retail stores under the Oliver Peoples brand. The Oliver Peoples brand retail
stores only offer Oliver Peoples, Mosley Tribes and Paul Smith branded optical products. An additional
Oliver Peoples retail location is operated under license in Tokyo.