Lenovo 2012 Annual Report Download - page 33

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2011/12 Annual Report Lenovo Group Limited 31
The Group will continue its investment in building its core
competencies, product innovation, branding and new
PC+ segments, including mobile internet and digital home
(MIDH), balancing expenses and revenues to drive long-
term sustainable profit growth.
Lenovo will continue to refine its business model and
deliver efficient growth. The Group has modified its new
geographic organizational structure that will be effective in
the new fiscal year, and the new organizational structure
will create a more balanced geographic organization
structure, improve end-to-end operational efficiency, and
drive stronger growth. The new organizational structure will
include four geographies, namely China, North America,
EMEA, and APLA, and each of them will be led by
experienced, strong leaders.
The NEC joint venture and Medion acquisition have
contributed to the Group after being consolidated into
the Group’s results since the fiscal quarter two. Both are
well on track with its plan. The Group, given its strong
financial position, will continue to actively look for inorganic
growth opportunities which will supplement its organic
growth strategy to accelerate future expansion. Lenovo
will build on the success by continuing to focus on scaling
its growth and controlling costs, thereby enhancing its
competitiveness.
STRATEGY FOR PC+
IN CHINA – WIN IN PC+OUTSIDE OF CHINA – 2-STEP STRATEGY
Strongconsumerfoundation
•MarketleaderinChinaconsumerPCarea
•Hasbeeninthemarketfor28years
AttackPC+
PCMarketLeader
PC+Next
ExpandinConsumer
Expandconsumerbusinessaggressivelyfirst
•Channel
•Brand
•Ecosystem
BreakthroughPC+withapromisingstartinMIDH
•Smartphonereacheddoubledigitmarket
shareinChina
•No.2playerinChinatabletmarket
•WininPC+onceourconsumerbaseis
solidified