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MANAGEMENT’S DISCUSSION & ANALYSIS
2011/12 Annual Report Lenovo Group Limited
30
In China, where growth momentum will continue,
maintaining its premium against the global PC market in
coming year, Lenovo will continue to expand its market
leading position in PC market. Lenovo will also leverage on
its mature market leader position with strong commercial
presence, and solidly execute its Protect and Attack
strategy to evolve from a winning PC company to a winning
PC+ company. The Group will strive to breakthrough its
PC+ area, building on its strong consumer and four-screen
foundation in the China, and grow tablet and smartphones
in China and launch Smart TV, while expand cloud offerings
worldwide.
Outside China, Lenovo is focused on its protect and
attack strategy by not only addressing the growing
“consumerization”trendbuttostartbuildingthesolid
channel, brand and ecosystem to win in the PC+ Era.
Lenovo is strengthening its position in core markets, such
as in China and in PCs for large organizations globally
(Protect), while aggressively pursuing new high-growth
opportunities, such as tablets, smartphones, Mobile Internet
and cloud computing, and in Emerging Markets (Attack).
Animportantpartof“ProtectandAttack”isbalance.
Balance between Emerging and Mature markets; balance
between leading innovation in PCs and developing new
PC+ products, as well as balance between commercial and
consumer customer groups. The Group’s Emerging Markets
business has shown strong growth and as reaching scale is
also moving to a more profitable model.
PROTECT AND ATTACK FY12/13
INNOVATION LEADERSHIP
SUSTAINABLE & EFFICIENT BUSINESS MODEL
GLOBAL CULTURE
• ProductOfferings&UserExperience|GlobalBranding|Qualityfocus|BusinessModel
• Buildefficientconsumerbusinessmodel|ImproveE3Espeed|Focusoncustomervoice|LSSfocus
• Meetcommitments/Takeownership|Buildaworldclassorganization
PROTECT ATTACK
1. Protect PC Leadership
2. Drive Profitability
PROFIT
POOLS
REL
CHINA
ENTERPRISE
SYSTEMS
MIDH
CONS/SMB
1. Expand number of double digit share countries
2. Attack EM SMB/Consumer & move to profitability
3. Grow mature share through retail channels
1. Deliver steady profits in all regions
2. Drive share gain across the board
1. Increase Peripherals & Monetization
2. Expand Close-to-box services attach
1. Grow Tablet and Smartphone in China &
Launch Smart TV
2. Expand cloud offerings worldwide
1. Drive workstation globally
2. Grow server in China & expand global reach