Lenovo 2012 Annual Report Download - page 23

2011/12 Annual Report Lenovo Group Limited 21
The campaign has substantially improved the Group’s brand
recognition worldwide. According to a third party
measurements, Lenovo’s consumer brand consideration has
grown 86% year-on-year across its key markets (including
U.S., India, Russia, Japan and Germany) where Lenovo
increased investment to enhance its brand presence. The
Group will continue to demonstrate its innovation leadership
in the year ahead by launching more bold products –
particularlyinthemobileinternetspace–toprovide“Do
Machines”thatinspireitscustomerstopursuetheirpassions.
TALENT AND CULTURE
The Lenovo Way: Ensuring high levels of
performance and employee engagement
Lenovo recognizes that it is in a unique position as a next
generation global company with roots in East and West,
employees in many countries and from many cultures, and
customers around the world. Building a cohesive global
culture is critical to driving the speed, efficiency, innovation
and execution that separates Lenovo from the competition.
The Group believes that building a strong culture is in
many ways just as important as building outstanding
products or developing an effective business model. A
company without a strong culture cannot survive. At the
heart of its cultural DNA is what it calls The Lenovo Way.
At its core, The Lenovo Way is about commitment and
ownership and is centered around a simple but powerful
valuethat“Wedowhatwesay.Weownwhatwedo”.
Those beliefs are captured in what the Group refers to as
the 5P’s:
• We PLAN before we pledge
• We PERFORM as we promise
• We PRIORITIZE the company first
• We PRACTICE improving everyday
• We PIONEER new ideas
These values resulted in an enterprise wide set of
behaviors that has built a culture of accountability,
commitment, trust and excellence. It has created a
cohesive and consistent approach to its work, its
company, its products, its marketplace and its people and
has become a cornerstone of its success.
The Group measures the effectiveness of The Lenovo Way
not only by its business results but also by seeking the
insights of its employees worldwide through its annual
Lenovo Listens Employee Engagement Survey. It helps us
measure how well it is building its culture of commitment
and ownership and how much it is increasing employee
engagement globally, regionally and locally. This effort was
launched last year and continues annually so the Group
can analyze the data, create meaningful action plans and
measure its overall effectiveness. In the 2011 survey, the
Group launched during the fiscal year, it learned that its
worldwide employees are: (1) proud to work for Lenovo
and feel deeply connected of its culture; (2) they feel
supported by their managers and (3) as a whole Lenovo
prioritizes the company first to get things done. As a result
of the survey feedback, it had over 5,600 Manager and
Individual action plans and created two worldwide
executive task forces to build upon its Lenovo Way culture
of commitment and ownership by focusing on enhancing
both innovation capabilities and operational efficiency
around the world. These efforts would help Lenovo not
only continue to win in PCs, but also prepare it to compete
effectively in the PC+ era where it is bringing many new
and innovative devices (tablets, smartphones, Smart TV,
etc.) to market around the world.