Lenovo 2012 Annual Report Download - page 31

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Lenovo is entering a
new era in technology
– the PC+ Era, and
Lenovo will continue
to set the standard
for PC+ evolution
across four screens
through innovation
2011/12 Annual Report Lenovo Group Limited 29
Lenovo is entering a new era in technology – we call it the
PC+ Era. While PCs are central to the digital lives of millions
of people and businesses, there are many new devices
emerging on the scene. They offer different experiences
andapplications,butallsharethe“heart”ofaPC.
Although challenges to worldwide PC demand remain,
Lenovo remains optimistic that its growth momentum
will continue. The Group is fully committed to the PC
industry and is strong where the market is strong. The
Groupwillcontinueitssuccessful“ProtectandAttack”
strategy to drive balanced, strong unit shipments growth,
business scale expansion and profitability enhancement
and innovation in PCs while also expanding its business
across the four screens (PC, tablet, smartphone, Smart TV)
of devices and into the ecosystem of cloud, services and
other applications that make up the PC+ market.
FUTURE
PROSPECTS
Lenovo’s FY13 China Kickoff Event