Lenovo 2011 Annual Report Download - page 10

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have the right strategy
and solid execution,
and is well positioned
to deliver strong,
sustainable growth
WE
IN THE FUTURE.
2010/11 Annual Report Lenovo Group Limited 9
STRATEGIC PRIORITIES
In the fiscal year ahead, Lenovo will focus on the following
priorities:
• Strategy: Our “Protect and Attack” strategy is working and
will continue to guide our execution. We will work to extend
our leadership position and increase profitability in China
and relationship business in mature markets. In emerging
markets and transactional sales in mature markets, our
focus will be on capturing growth. And we will expand our
pursuit of opportunities in the mobile internet space through
new products and creating a great user experience.
• Innovation: We will continue to invest in innovation. Our
focus will be on providing a better user experience, core
component technology that differentiates us, and developing
better end-to-end application platforms and ecosystems.
• Brand: We will continue to invest in building a global brand.
Our brand must become a strength that makes us more
competitive in consumer sales, enhances the values of our
products and improves our profitability over time.
• Business Model: We will continue to refine our business
model and promote end-to-end efficiency, building on the
great success in relationship sales and continuing to improve
the speed of our transactional model to take advantage of
market opportunities.
• Execution: Our growth has been fueled by strong
execution. We will build on that success by continuing to
focus on scaling our growth and controlling costs, thereby
enhancing our competitiveness.
These accomplishments demonstrate the great progress we
have made and the intense focus we have on achieving our
long-term mission: to become one of the leading personal
technology companies in the world. We have achieved many
milestones during the fiscal year – and this is only the beginning.
We have momentum, the commitment of 27,000 people
worldwide, and a strong, clear vision for the future. I believe we
are well positioned to continue to grow and be successful in the
years ahead.
Yang Yuanqing
Chief Executive Officer
Hong Kong, May 26, 2011