Kodak 2012 Annual Report Download - page 34

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Table of Contents
Graphics, Entertainment and Commercial Films Segment (“GECF”): The Graphics, Entertainment and Commercial Films Segment
provides commercial digital and traditional product and service offerings. The Graphics, Entertainment and Commercial Films Segment
encompasses the following SPGs.
Graphics includes prepress solutions, which includes equipment, plates, chemistry, media and related services, and workflow software and
digital controllers.
Entertainment Imaging & Commercial Films
includes entertainment imaging products and services; aerial and industrial film products; and film
for the production of printed circuit boards.
Digital Printing and Enterprise Segment (“DP&E”): The Digital Printing and Enterprise Segment serves a variety of customers in the
creative, in-plant, data center, consumer printing, commercial printing, packaging and functional printing, newspaper and digital service bureau
market industries with a range of software, media and hardware products that provide customers with a variety of solutions. The Digital Printing
and Enterprise Segment encompasses the following SPGs.
Digital Printing
includes high-speed, high-volume commercial inkjet, including PROSPER equipment and STREAM technology, and color and
black-and-white electrophotographic printing equipment, and related consumables and services.
Packaging and Functional Printing
includes packaging printing equipment and related consumables and services, as well as printed functional
materials and components.
Enterprise Services and Solutions
includes business solutions and consulting services.
Consumer Inkjet Systems
includes consumer inkjet printers and related ink and media consumables. On September 28, 2012, Kodak announced a
plan, starting in 2013, to focus its Consumer Inkjet business solely on the sale of ink to its installed printer base.
Personalized and Document Imaging Segment (“P&DI”): The Personalized and Document Imaging Segment provides consumer digital and
traditional imaging products and service offerings and document scanning products and services, and patent and trademark licensing activities.
The Personalized and Document Imaging Segment encompasses the following SPGs.
Intellectual Property
includes licensing activities related to digital imaging products and certain branded licensed products. On February 1, 2013,
Kodak sold its digital imaging patents.
Personalized Imaging
includes retail systems solutions, paper and output systems, event imaging solutions and consumer film.
Document Imaging
includes document scanning products and services and related maintenance offerings.
On August 23, 2012, Kodak announced the decision to initiate sale processes for its Personalized Imaging and Document Imaging businesses.
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