Hertz 2013 Annual Report Download - page 9
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Table of Contents
Set forth below are charts showing revenues by reportable segment, and revenues by geographic area, both for the year ended December 31,
2013 and revenue earning equipment at net book value as of December 31, 2013 (the majority of our international operations are in Europe).
_______________________________________________________________________________
(1) Segment revenues include fees and certain cost reimbursements from franchisees. See Note 11 to the Notes to our audited annual consolidated financial
statements included in this Annual Report under the caption “Item 8—Financial Statements and Supplementary Data.”
For further information on our business segments, including financial information for the years ended December 31, 2013, 2012 and 2011,
see Note 11 to the Notes to our audited annual consolidated financial statements included in this Annual Report under the caption “Item 8
—Financial Statements and Supplementary Data.”
Our U.S. and international car rental segments generated $6,324.4 million and $2,382.5 million, respectively, in revenues during the year
ended December 31, 2013.
Our Brands
Our U.S. and international car rental businesses are primarily operated through four brands - Hertz, Dollar, Thrifty and Firefly. Each of our
brands generally maintains separate airport counters, reservations and reservation systems, marketing and all other customer contact
activities, however a single management team manages all four brands. As we integrate the Dollar and Thrifty brands into our operations,
we expect to eliminate many of the duplicative functions previously performed separately by Dollar Thrifty and identify synergies through
combined fleet management, insurance, information technology functions, back office processing and procurement.
The Hertz brand is one of the most recognized brands in the world. Our customer surveys, in the United States, indicate that Hertz is the car
rental brand most associated with the highest quality service. This is consistent with numerous published best-in class car rental awards that
we have won, both in the United States and internationally, over many
6
Source: HERTZ CORP, 10-K, March 31, 2014 Powered by Morningstar® Document Research℠
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