Hertz 2011 Annual Report Download - page 8
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Driving
Sustainable Growth
GROWTH
Hertz focuses equally on efficiency and growth which are mutually
supportive. Robust, company-wide efficiency initiatives enable Hertz
to deliver new products and services which provide optimal value and
experiences to our customers. Our growth initiatives tap underserved
and new ancillary markets via organic and greenfield growth, as well
as via acquisitions. We accelerated the pace of our growth initiatives
in 2011, generating incremental revenues of $340 million, setting the
stage for even faster growth in 2012 and beyond.
page 4