Hertz 2011 Annual Report Download - page 31
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Please find page 31 of the 2011 Hertz annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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ITEM 1. BUSINESS (Continued)
industry in 2011, up from approximately 5% in 1993. In addition, we believe that the trend toward rental
instead of ownership of equipment in the U.S. construction industry will continue and that as much as
50% of the equipment used in the industry could be rental equipment by 2014.
Our Business Segments
Our business consists of two reportable segments: rental and leasing of cars, crossovers and light
trucks, or ‘‘car rental,’’ and rental of industrial, construction and material handling equipment, or
‘‘equipment rental.’’ General corporate expenses, certain interest expense (including net interest on
corporate debt), as well as other business activities, such as fees and certain cost reimbursements from
our licensees and third-party claim management services are included as ‘‘other reconciling items.’’
Car Rental: Our ‘‘company-operated’’ rental locations are those through which we, or an agent of ours,
rent cars that we own or lease. We maintain a substantial network of company-operated car rental
locations both in the United States and internationally, and what we believe to be the largest number of
company-operated airport car rental locations in the world, enabling us to provide consistent quality and
service worldwide. Our licensees and associates also operate rental locations in over 140 countries and
jurisdictions, including most of the countries in which we have company-operated rental locations.
Equipment Rental: We believe, based on an article in Rental Equipment Register published in May 2011,
that HERC is one of the largest equipment rental companies in the United States and Canada combined.
HERC rents a broad range of earthmoving equipment, material handling equipment, aerial and electrical
equipment, air compressors, generators, pumps, small tools, compaction equipment and construction-
related trucks. HERC also derives revenues from the sale of new equipment and consumables as well as
through its Hertz Entertainment Services division.
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