Hertz 2011 Annual Report Download - page 13
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this business increased 22% last year,
and 32% in North America.
In 2011, HERC became the fastest
growing equipment rental provider
to the U.S. entertainment industry.
Building on our 2010 acquisitions of
24/7 and First Call, in January 2012
we purchased Cinelease, the leading
provider of lighting equipment to the
TV and film industry. The entertain-
ment sector is approximately a $2 bil-
lion annual rental business, which
proved to be largely recession-proof
in 2008–2009. Additionally, car
rentals are a major expense of every
television and film production, and
Hertz is uniquely positioned to meet
the car and equipment rental needs of
TV and film productions. We expect
Cinelease to add about 4% to 5% incre-
mental revenue to HERC in 2012.
As 2012 begins, there are indications
that the U.S. residential construction
market may begin rebounding which
could signal a revival of the non-
residential construction sector. That
will be a welcome development, but in
any event HERC is poised for strong,
diversified growth in 2012.
HERC started franchise
operations in Sweden and
Afghanistan last year.
HERC EXPANSION INITIATIVES
• Oil & Gas rentals
• Entertainment services
• Pump & Power
• Industrial facility maintenance and construction
• International franchise operations
“ HERC operates from 311 locations
in the U.S., Canada and Europe,
5 locations in China and 1 location
in Saudi Arabia, generating annual
revenues of $1.2 billion.”
page 9