Hertz 2011 Annual Report Download - page 3

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America’s Car Rental International Car Rental Worldwide Equipment Rental
Top Markets •   
U.S.
•   Canada
•   Mexico
•   Brazil
•   Puerto Rico
•   France
•   Germany
•   U.K.
•   Italy
•   Australia
•   U.S.
•   Canada
•   Spain
•   France
•   China
•   Saudi Arabia
Key Business Segments •   
Airport
•   Off-airport
•   Donlen
•   Hertz on Demand™
•   Construction
•   Industrial
•   Entertainment Services
•   Government
Products/Offerings/Equipment •   
Traveling at the Speed of Hertz
— Mobile Gold Board featuring Hertz “Carfirmations™”
—Gold Choice
— eReturn
— ExpressRent Kiosks
— Gold Plus Rewards
•   Movin’ With Music: Live Nation, Hertz Radio, Hertz Music Store
•   Serving the Customer: Minilease, Mobile Wi-Fi, Best Price
•   Driving in the Spotlight: Wimbledon, Disney Cars 2, Top Gear, Spotify
•   Engaging Fleet
— Collections: Fun, Green, Prestige, Family, Adrenaline
— Specialist: Hertz Supercars (U.K. & Spain)
•   Sustainability: Living Journey, Electric Vehicles/Bikes
•   Facilities
•   Hertz NeverLost, navigation system and online trip planner
•   General Use Construction &
Industrial Equipment
•   Specialty Pump & Power
Equipment
•   Film and Entertainment
Vehicles & Equipment
•   Temperature Control
Equipment
•   Tier4 Emissions Compliant
Equipment
•   e-SERVICES Program®
•   RigTight System
•   Studio “Quiet Operation”
Generators
•   Ultra-Large Capacity
Submersible Pumps
•   Aerial
Brands •   
Hertz Classic
•   Hertz Rent2Buy—Car Sales
•   Hertz on Demand™
•   Advantage
•   Hertz Local Edition
•   Donlen
•   Hertz Classic
•   Hertz Rent2Buy—Car Sales
•   Hertz on Demand™
•   Advantage
•   Ace
•   Flexicar
•   HERC
•   Hertz Energy Services
•   Service Pump and Compressor
•   Hertz Plant Services
•   Hertz Entertainment Services
•   Cinelease
Recent Acquisitions •   
Eileo (2008)
•   Advantage Rent-a-Car (2009)
•   Donlen (2011)
•   Navigation Solutions (2011)
•   Flexicar (2010)
•   Ace Rental Cars (2011)
•   Forces (2010)
•   Western Machinery (2010)
•   24/7 Studio Equipment (2010)
•   1st Call Studio Equipment (2010)
•   Offshore equipment rental
business of Delta Rigging &
Tools (2011)
•   We Got It Rentals (2011)
•   DW Pumps (2011)
•   Cinelease (2012)
Key Partnerships •   
AAA
•   USAA
•   Marriott
•   Delta
•   JetBlue
•   United
•   American Express
•   Live Nation
•   Air France & Flying Blue
•   Ryanair
•   ARC Europe
•   Etihad Airways
•   American Express
•   Disneyland Paris
•   U.S. Communities
•   Universal Studios
• Miami Dolphins
• Live Nation
• Professional Bull Riders
• MetLife Stadium
Top 5 OEMs •   
GM
•   Nissan
•   Toyota
•   Chrysler
•   Ford
•   Ford
•   GM
•   Volkswagen
Group
•   Peugeot
•   Hyundai/Kia
•   John Deere
•   JLG
•   Genie
•   Wacker
•   Doosan
Primary Competitors •   Avis Budget
•   Dollar Thrifty
•   Enterprise
•   Alamo
•   National
•   Avis Budget
•   EuropCar
•   Sixt
•   Enterprise
•   National
•   United Rentals
•   RSC
•   Sunbelt
Key Advantages •   
Global footprint
•   Broad product range
•   Ancillary products
•   Advanced technology
•   #1 airport car rental brand in the U.S. and 119 major airports
in Europe
•   World’s largest airport general-use car rental brand
•   Rentals for hourly, weekly, monthly, yearly (leases) for leisure,
business, insurance replacement, etc.
•   Global footprint—approx. 315
locations worldwide
•   Low-cost structure
•   Diversified revenue mix
•   One of the largest operators in
North America(1)
•   Largest national account base
(1) Source: Rental Equipment Register article published May 2010—based on revenue
HERTZ BUSINESS PROFILES