Hertz 2011 Annual Report Download - page 15

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Going forward, everything we do in rental operations and our administrative sup-
port areas will be driven by two simple questions: What’s in it for our customers?
Why is Hertz worth spending more? Delivering speed and ease of service will
raise the value of every customer’s experience and thereby our standing in
the marketplace. Hertz has made a major investment in the development and
marketing of new products and services to differentiate the brand on more than
just price, creating the best value proposition in the car rental industry. Traveling
at the speed of Hertz will mean heightened efficiency and ease at every step of
the rental experience.
The Global Business Travel Association 
(GBTA) and Wall Street Journal bestowed
three Business Travel Innovation Awards 
upon Hertz, two of which were for
NeverLost Gen5 and Travel 
Personalization.
“ Hertz has been investing in
new technology over the last
few years that is purposed
to enhance every aspect of
the rental experience.”
page 11