Hertz 2011 Annual Report Download - page 125

HERTZ GLOBAL HOLDINGS, INC. AND SUBSIDIARIES
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (Continued)
Other intangible assets, net, consisted of the following major classes (in millions of dollars):
December 31, 2011
Gross Net
Carrying Accumulated Carrying
Amount Amortization Value
Amortizable intangible assets:
Customer-related ................................. $ 672.6 $(365.5) $ 307.1
Other(1) ........................................ 74.7 (27.8) 46.9
Total ........................................ 747.3 (393.3) 354.0
Indefinite-lived intangible assets:
Trade name ..................................... 2,190.0 — 2,190.0
Other(2) ........................................ 18.2 — 18.2
Total ........................................ 2,208.2 — 2,208.2
Total other intangible assets, net .................. $2,955.5 $(393.3) $2,562.2
December 31, 2010
Gross Net
Carrying Accumulated Carrying
Amount Amortization Value
Amortizable intangible assets:
Customer-related ................................. $ 606.5 $(304.6) $ 301.9
Other(1) ........................................ 59.1 (18.6) 40.5
Total ........................................ 665.6 (323.2) 342.4
Indefinite-lived intangible assets:
Trade name ..................................... 2,190.0 — 2,190.0
Other(2) ........................................ 18.2 — 18.2
Total ........................................ 2,208.2 — 2,208.2
Total other intangible assets, net .................. $2,873.8 $(323.2) $2,550.6
(1) Other amortizable intangible assets primarily consist of our Advantage trade name and concession rights, Donlen trade
name, reacquired franchise rights, non-compete agreements and technology-related intangibles.
(2) Other indefinite-lived intangible assets primarily consist of reacquired franchise rights.
Amortization of other intangible assets for the years ended December 31, 2011, 2010 and 2009, was
$70.0 million, $64.7 million and $66.1 million, respectively. Based on our amortizable intangible assets
as of December 31, 2011, we expect amortization expense to be approximately $73.0 million in 2012,
$71.6 million in 2013, $68.3 million in 2014, $66.8 million in 2015 and $19.3 million in 2016.
Donlen Acquisition
On September 1, 2011, Hertz acquired 100% of the equity interest in Donlen, a leading provider of fleet
leasing and management services. Donlen provides Hertz an immediate leadership position in
long-term car, truck and equipment leasing and fleet management, which enables us to present our
customers a complete portfolio of transportation solutions and the enhanced ability to cross sell to each
others’ customer base. This transaction is part of the overall growth strategy of Hertz to provide the most
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