Hertz 2011 Annual Report Download - page 7

MARK P. FRISSORA
Chairman and CEO
Consumer trends also suggest car use
is evolving, and Hertz is developing a
platform for a total mobility solution.
Today, Hertz on Demand™ provides
hourly car sharing services on three
continents, while Hertz Classic and
Advantage Rent-a-Car provide airport
and off-airport car rentals from 8,500
locations in 150 countries, and Donlen
provides vehicle leasing and fleet
management in the U.S., Canada and
Mexico. We envision a day in the not too
distant future when consumers will have
unlimited vehicle use options—the car
you want, where and whenever you want
it, and for as long as you want it—which
only Hertz can satisfy. In fact, we let
every customer know that Hertz will
deliver your car or pick you up.
Finally, we are investing over $20
million in our Customer Relationship
Management system, enabling us to
better anticipate and meet customer
needs. Our new Gold Plus Rewards
Program provides customers increased,
incremental value from their Hertz rent-
als. We want our customers to rent from
Hertz every time, and we understand we
must provide all-around value if that’s
going to happen consistently. Today you
can join our #1 Club Gold program free
of charge with over 4 million members
worldwide whose benefits just got a
lot better.
Hertz Equipment Rental Corporation
(HERC) is also utilizing technology to
improve speed, transparency and ease
in the equipment rental business. Our
construction and industrial customers
are asking for more flexible equipment
scheduling and more metrics to monitor
equipment and operator performance.
We are able to provide real-time equip-
ment activation and location capability,
enabling customers to rent the equip-
ment they need, when they need it.
Additionally, Donlen’s Driver Point™
technology is tailor-made to monitor
equipment operator performance. This
application will help our customers
increase equipment utilization, improv-
ing efficiency significantly.
For large construction and industrial
projects, we offer mobile tool rental
trailers equipped with technology to
monitor the rental and return of equip-
ment. We added Donlen to our company
last September in part because they
have expertise in heavy construction
equipment leasing, in addition to vehicle
fleet leasing and man agement. Integra-
ting Donlen’s systems into HERC creates
the only company in the industry with
integrated equipment rental and leasing
options for our customers.
The net result of these efforts will be
the reinvigoration of the Hertz brand
and a clear differentiation from the com-
petition. Our progress over the next 24
months will be evident in our locations,
our rental fleet, our advertising and, of
course, our employees. A critical part
of the Hertz transformation is cultural
because “Traveling at the Speed of
Hertz” will require an even more excit-
ing and changing work environment
which rewards the execution of our
strategies and the spirit of continuous
improvement.
Since becoming the CEO of Hertz over
five years ago, I have never been more
proud of our Company or more enthu-
siastic about its future.
Sincerely,
Mark P. Frissora
Chairman and Chief Executive Officer
“ As part of our innovation
revolution, we are putting the
power of Hertz in the hands
of our customers 24/7.”
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