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Table of Contents
NOTE 7. GOODWILL, BRANDS, AND OTHER INTANGIBLE ASSETS, NET (Continued)
The following table represents the gross carrying amount and accumulated amortization for each major intangible asset:
December 31, 2010 December 31, 2009
Estimated
Life
in years
Cost Accumulated
Amortization Carrying
Amount Cost Accumulated
Amortization Carrying
Amount
(in thousands)
Brands —
retail $500,000 $ $ 500,000 $500,000 $ $ 500,000
Brands —
franchise 220,000 220,000 220,000 220,000
Gold card —
retail 3 3,500 (3,500) 3,500 (3,354) 146
Gold card —
franchise 3 5,500 (5,500) 5,500 (5,271) 229
Retail
agreements 25-35 31,000 (4,143) 26,857 31,000 (3,090) 27,910
Franchise
agreements 25 70,000 (10,617) 59,383 70,000 (7,817) 62,183
Manufacturing
agreements 25 70,000 (10,617) 59,383 70,000 (7,817) 62,183
Other
intangibles 5 1,150 (550) 600 1,150 (350) 800
Franchise
rights 1-5 3,702 (2,701) 1,001 3,061 (2,142) 919
$904,852 $ (37,628) $ 867,224 $904,211 $ (29,841) $ 874,370
The following table represents future estimated amortization expense of intangible assets with finite lives:
Years ending December 31,
Estimated
amortization
expense
(in thousands)
2011 7,386
2012 7,105
2013 6,998
2014 6,710
2015 6,673
Thereafter 112,352
Total $ 147,224
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