Burger King 2006 Annual Report Download - page 3

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FRESH
BRAND
FLAME-BROILED
BUSINESS
APPETIZING
INVESTMENT
B K C
OPPORTUNITY
When the first Burger King® restaurant opened its doors back in 1954, our founders had a smart idea: serve great-tasting food fast
and allow guests to customize their hamburgers their way. Much has changed for Burger King in the half century since our founders
sold the first Whopper ® sandwiches at a Miami, Florida, drive-up hamburger stand, but these core principles have remained.
Our signature Burger King and flame-broiled Whopper brands, together with our Have It Your Way ® brand promise, distinguish us in
the competitive marketplace. Through our attention to individual restaurant guests’ preferences along with our great-tasting food,
we’ve become the world’s second largest fast food hamburger restaurant chain.
We own or franchise more than 11,100 restaurants in more than 65 countries and U.S. territories. And on May 18, 2006, we became
a stand-alone publicly traded company for the first time, trading on the New York Stock Exchange under the symbol BKC.