Audi 2010 Annual Report Download - page 95

Make space!
With the A1 she
always fi nds
a parking spot –
even on Barcelona’s
biggest shopping
street, the
Passeig de Gràcia.
Above the rooftops
On weekends they drive to the
mountains, to the sea or to where
they had their fi rst date – the Hotel
Miramar, with one of the fi nest
views over all of Barcelona.
Marlene and Andrés del Rey
Business graduate, 41 years old, and engineer, 38 years old
Sara Escriu
News anchor, 26 years old
“With me, everything has
to happen quickly. I rush
from one appointment to
the next: fi rst an interview,
then a press conference,
and after that it’s straight
to the studio. That’s why I
wanted a car that can get
me everywhere fast, and one
with which I wouldn’t have
to look long for a place to
park. And that looks stylish
to boot. Fuel consumption
was an important aspect for
me as well. The A1
* is effi cient
and economical. And when
I’m waiting at a traffi c
light, I really appreciate
the start-stop system. As
soon as the engine shuts
off automatically when I’m
at a standstill, I have the
feeling I’ve done something
good. For myself and for the
environment.”
“My husband Andrés has always driven
an Audi. Every year he buys himself a
new one. He’s an electrical engineer;
he programs robots and conveyor
belts for the automotive industry –
and he loves beautiful cars. Every year
we drive together to the Geneva Motor
Show. That’s where I saw the A1 for
the fi rst time. The design won me
over immediately: modern, elegant
and not too playful. It’s also several
classes higher than other cars its
size in terms of quality. Back in
Barcelona I immediately had myself
put on the waiting list. It took six
months – and was worth the wait.”
PHOTOS | TOM SÓLO