Audi 2010 Annual Report Download - page 258

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132
Rubrik
To mark the 30-year anniversary of quattro at the Paris
Motor Show, Audi presented the Audi quattro concept –
a show car with a 300 kW (408 hp) turbocharged fi ve-
cylinder engine, a lightweight body and the latest
generation of permanent all-wheel drive.
In September 2010, AUDI AG concluded a partnership with
the Bayerische Staatsgemäldesammlungen (Bavarian State
Painting Collections), thus adding an internationally promi-
nent partner to its involvement in the arts. The Collections’
holdings include some of the world’s most famous museums,
such as the Pinakothek galleries in Munich’s Kunstareal art
district, the Brandhorst Museum and the Schack Gallery.
The Audi Sportpark in Ingolstadt
was opened with a blitz soccer
tournament and an extensive
program of events. This new venue
off ers room for around 15,000
spectators and is the new home
stadium for FC Ingolstadt.
The range of services off ered by Audi won over more Chinese
customers in 2010 than those of any other premium car
manufacturer. This was found in a study conducted by the
J.D. Power market research institute. For the 2010 Sales
Satisfaction Index, the institute surveyed Chinese new car
buyers about their satisfaction with the contract negotia-
tions, the sales process and competence of the sales staff .
Audi is the fi rst company in Germany to use trains powered
by green electricity to transport cars to the loading port in
Emden. Deutsche Bahn purchases the renewable energy
additionally, and AUDI AG pays for any costs exceeding the
price of conventional electricity. By using green electricity,
Audi avoids emission of about 5,250 tons of CO2 per year –
more than 35 kilograms per transported car.
07-09
July 21
September 29
July 24
August 12
September 7
A revamped quattro
Audi forms cultural partnership with
Bavarian State Painting Collections
Audi Sportpark opens
Green-powered railway transport
Chinese Audi customers
highly satisfi ed
News
PHOTOS | DB AG/AUDI AG; AUDI AG (5); PICTURE-ALLIANCE/EVENTPRESS/TILLMANN COPY | CHRISTINE MAUKEL