Audi 2010 Annual Report Download - page 259

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257
Rubrik
Audi wants to grow further. The Company provided
proof of this intention by announcing the largest
investment program in its history: Between 2011
and 2015, more than 11 billion euros will be invested
primarily in new products and technologies and also
on extending the production sites. Furthermore, Audi
is planning to hire some 1,200 new specialists in 2011.
Audi scored a double victory in the prestigious 2010 Golden
Steering Wheel award: The A1 topped the small car category,
and the A8 won the luxury car category (AUTO BILD, 44/2010
issue, p. 51). The Audi A7 Sportback took second place in the
mid-size/full-size class to round out this excellent showing.
With 20 Golden Steering Wheel awards, Audi is the most suc-
cessful brand in the 35-year history of the competition, which
is presented by BILD am SONNTAG and AUTO BILD magazine.
The new A6 was presented to the public for the fi rst time
in late 2010. In spring 2011 it will arrive at dealerships,
bringing with it trend-setting solutions in every fi eld
of technology. Thanks to an intelligent combination of
materials the car’s body is unusually light, the controls
are simple despite off ering a wealth of functions, and
a wide array of assistance and multimedia systems are
included. In addition to conventional drive concepts, a
hybrid version of the new business sedan* is also planned.
In the past fi scal year Audi celebrated selling its mil-
lionth car in China. A ceremony marking the occasion
was held in Changchun and was attended by represen-
tatives of AUDI AG and of its partner First Automobile
Works (FAW), along with more than 7,000 guests.
The Audi A7 Sportback* celebrated its market launch
in Europe in late October. The fi ve-door car sets a new
standard by combining the emotional character of a
coupe with the prestige of a sedan and the functionality
of an Avant. Also premiering was the Audi head-up
display, which projects important information including
navigation data on the windshield.
10 -12
December 27
November 3
December 1
October 20
October 29
Largest investment program in
company history
Two Golden Steering Wheel awards
World premiere of the Audi A6One millionth Audi in China
Audi A7 Sportback now at dealerships
2010
* Fuel consumption and emission fi gures at the end of the Annual Report