Audi 2010 Annual Report Download - page 13

11
The Board of Management
Shareholders’ meetings often
leave behind a hollow feeling
that a company exists as an end
in itself. But employees at Audi experience
a diff erent kind of company. Its purpose is
to fulfi ll customers’ needs; its ambitious
goal is to do this better, more comprehen-
sively and in a more visionary way than
the others. Our answer for the future is
that we will be much more open. For our
customers, whose creative ideas we want
to integrate into our products starting as
early as the development process. And
who can confi gure their Audi exactly as
they wish with downloadable apps. For
new business models, because we believe
that new mobility concepts only make
sense if they are integrated – and we want
to deliver the sustainable energy along
with our Audi models of the future. For
new partners, because together, we will
achieve much more. For our community,
since the work of each individual at Audi is
work for others – on products and services
that make our lives that little bit better.
We are facing the biggest
technological upheaval
in the automotive
industry. We have to imagine today
where we want to be tomorrow, and
then consider how we will get there.
For this, we need to have the courage
to forge new paths, to leave the well-
worn ones behind and to throw out old
conventions.
Our vision is called “Premium Produc-
tion.” We contribute signifi cantly to
delighting the customer – with top
quality, 100 percent delivery reliability
and local production. Production
stopped being the only core respon-
sibility of Audi Production a long time
ago. With our know-how, we make new
technologies possible in the fi rst place.
Victor Hugo once said, “The future
has many names. For the weak, it
means the unattainable. For the
fearful, it means the unknown. But for
the courageous, it means opportunity!”
We will join together to seize this
opportunity.
Frank Dreves,
Production
Peter Schwarzenbauer,
Marketing and Sales