Audi 2010 Annual Report Download - page 130
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128
Audi continues
pattern of growth
Operating
profi t
The Audi Group more
than doubled its operating
profi t in 2010 to over
EUR 3.3 billion. The
Company achieved the
highest profi t from
operating activities in its
history and made further
convincing advances in its
quest for sustainable and
profi table growth.
Revenue
The Audi Group increased
its revenue in 2010 by
18.8 percent to a new
record level of EUR
35.4 billion. The most
decisive factor in this was
the increase in worldwide
demand for the Audi
brand’s attractive and
effi cient cars.
Operating
return on sales
The operating return on
sales, at 9.4 percent,
represents a new peak
for the Audi Group. This
once again places the
Ingolstadt-based pre-
mium car manufacturer
among the world’s most
profi table carmakers.
Deliveries to customers
The Audi brand achieved the strongest sales fi gures in its history in 2010.
In all, 1,092,411 Audi cars were sold worldwide – an increase of 15.0 percent.
In the past fi scal year the Audi Group displayed its
international competitiveness impressively and achieved
historic peak fi gures for production, deliveries and in
all key fi nancial performance indicators.
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1.756
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3
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5.0
5.000
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5.000
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33
33
33
33 3
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12
12
12
12 12
12
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897
897
897
33
44
44
44
44
44
5
5
5
5
5
7
7
7
77
8
88
88
88
88
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5
EUR 35.4 billion
1.09 million cars 9.4%
EUR 3.3 billion
Record year 2010