Audi 2010 Annual Report Download - page 122

120
Rubrik
Elemental force
from behind: The
rear signals power,
confi dence and
character. The
wedge-shaped front
lights evoke the
company’s history.
It’s got that typically masculine
Lamborghini sound”
An interview with Anna Trevissoi
Do you like to drive fast?
Yes I do, and always have. I like driving cars in general.
So you drive your company Lamborghini to work?
Oh, no. I drive my Audi A3. It’s a great car.
The project for the successor to the Murciélago started
in 2007. Was it a challenge?
When I started, I was actually a little worried about how
I could bring together the many highly talented engineers.
They all have tremendous abilities. We had to communicate
a lot, and the short timetable required close cooperation.
Did the Aventador* turn out to be a true Italian?
I think that the car as a whole is in the tradition of
Lamborghini – from the handcrafted interior to the new
12-cylinder engine.
How does it sound?
It’s got that typical Lamborghini sound, yet it is still
diff erent from its predecessors. It’s a really penetrating,
masculine sound.
Masculine?
Yes, because the sound is strong, aggressive. You can’t
help but turn around to look when you hear it.
Which part of the fi nished car do you like best?
My favorite is the extendable rear spoiler. It makes the
car look even more impressive.
Do environmental aspects play a role in the construction?
A very important one. The engine has been developed for
unsurpassed effi ciency. The goal was 8 percent more power
with 20 percent lower consumption when compared with the
predecessor. We’ve succeeded in that.
Lower consumption? People who buy a Lamborghini don’t
really need to worry about fuel prices …
But the Aventador is not exclusively developed for people
who have a lot of money. It is a high-tech car – even when
it comes to fuel consumption and emissions.
* Fuel consumption and emission fi gures at the end of the Annual Report
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