Audi 2010 Annual Report Download - page 15

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13
78 Pure pleasure
Architect von Gerkan tests the
executive office on wheels.
82 Stig’s special trick
Rally legend Stig Blomqvist
drives the e-tron Silvretta.
86 Green wave
Audi is booming in the USA –
with effi cient diesel engines.
89 Lifestyle
90 Styled for the city
The Audi A1 is the next big thing
in the small car class.
94 “The engine compartment
will be redundant”
Audi’s chief designers discuss
future car design.
98 Three-dimensional
customizing
Design the car of your dreams
with the showroom confi gurator.
101 Energy
102 Every cell counts
How people and electric cars
handle energy.
104 The power of nature
Water, wind and sun are
revolutionizing energy generation.
106 “The next success matters,
not the previous one”
Audi CFO meets cross-country
skiing legend.
109 Best times
110 Against the wind
Not only cars have to go through
the Audi wind tunnel.
116 The fi ery Italian
700 hp, 12 cylinders – the new
lightweight Lamborghini.
122 “Start refl ecting, and
you’ll make mistakes”
Soccer player Badstuber and
racing driver Rockenfeller talk
about their best times.
126 Authors and team
128 Audi continues
pattern of growth
131 Audi Group
Finances 2010
254 News 2010
110
Against
the wind
Whether car model or
top athlete, anyone who
wants to become some-
thing has to go through
the Audi wind tunnel.
Audi is more successful than ever before in the USA
and is benefi ting from the U.S. Americans’ heightened
environmental awareness.
The TDI conquers America
86
PHOTOS | JOHAN ERNST NILSON; J. MAYER H. ARCHITECTS; AUDI AG; IMAGO/GEPA PICTURES GRAPHIC | AUDI AG