Audi 2010 Annual Report Download - page 10

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8
Visionen
“The people at Audi will transport their passion
for the automobile into the future.”
Rupert Stadler, Chairman of the Board of Management
The world is changing at a rapid
pace – including its politics,
the structures of the inter-
national economy and the social value
systems. The worldwide fi nancial and
economic crisis further accelerated
these developments. We now face a
fundamental race to modernize.
I’m convinced that during this decade
we will come to new agreements on
how we will live in the future and how
we want to shape the society of the
future. And those who are unable to
establish qualitative goals in addition
to profi t goals will fail. Substance and
sustainability are central values in this
process, and their importance continues
to grow. And this is due to the simple
recognition that those who are not well
grounded will spin out on the curve.
The people at Audi will transport
their passion for the automobile into
the future. With our Strategy 2020
and our e-tron studies, we are
demonstrating in impressive style how
much the networking, interaction and
thinking are changing in our company.
We are creating something new
while remaining true to our Audi mind-
set: Vorsprung durch Technik.
PHOTOS | AUDI AG (2); CLAUDIA KEMPF 3D ANIMATIONS | IMAGE REFINERY GMBH