Audi 2010 Annual Report Download - page 257
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255
Rubrik
April 28 May 21
June 2
June 8
May 3
Audi has its own MedCup team Audi is Germany’s
most popular employer
“travolution” improves effi ciency
A1 experience at the airport
Audi participates in the National
Platform for Electromobility
For the fi rst time since Audi became involved in the
MedCup, in 2010 the carmaker sent its own boat to
the regatta. The “Audi A1 Team powered by ALL4ONE,”
piloted by the renowned sailor Jochen Schümann,
achieved several podium positions and took home
seventh place following the fi nal in the supreme TP52
class. In addition to lending its name to the race, the
Audi brand also shapes the visual design of the series,
handles hospitality services and supplies the shuttle
vehicle fl eet for each event with the latest models.
Students graduating from engineering and business
administration programs selected AUDI AG as Germany’s
most attractive employer in the renowned employer
rankings compiled by the consulting institutes trendence
(trendence Graduate Barometer 2010 – Business and
Engineering Edition, May 21, 2010) and Universum
(Universum Student Survey 2010 – Germany, May 3, 2010).
In mid-2010 Audi presented
the latest developments in the
travolution project to journalists
and traffi c planners. Test drives
demonstrated the current
ability of cars to communicate
directly with traffi c light
systems via WLAN and UMTS.
With travolution, stop periods,
acceleration phases and fuel
consumption can be reduced.
Starting in June, Audi transformed the open area
between Terminals 1 and 2 at Munich Airport into
an Audi A1 experience. For fi ve months, airport
visitors were able to gather information and advice
regarding the A1, or create and experience their
dream A1 on a 3D confi gurator. A1 City was also the
site for training 10,000 Audi sales representatives
from all over the world.
In Berlin, German
Chancellor Angela
Merkel kicked off the
National Platform
for Electromobility.
This is an initiative in
which AUDI AG plays
an active part, with
Audi Board Member
Michael Dick chairing
the Standardization
and Certifi cation
task force. The aim
of the initiative is to
develop Germany
into a leading market
for electric mobility.
04-06
20102010
* Fuel consumption and emission fi gures at the end of the Annual Report