Audi 2010 Annual Report Download - page 149

147
Management Report
132 Audi Group
141 Business and underlying
situation
141 Economic environment
143 Research and development
147 Procurement
148 Production
150 Deliveries and distribution
156 Financial performance
indicators
159 Social and ecological aspects
173 Risks, opportunities
and outlook
183 Disclaimer
In June 2010 the Audi A1 e-tron was voted winner of the “e-car award” created by the motoring
magazine AUTO TEST by over 36,000 readers (issue 8/2010, p. 64 ff.).
An Audi e-tron technology demonstrator based on the R8 fended off 23 other electric vehicles to
capture first place in its first outing in the “Silvretta E-Auto Rally Montafon 2010” in summer
2010.
Audi helping to prepare the way for electric mobility
The creation of a functioning infrastructure is a critically important preliminary task that will
pave the way for implementing electric mobility concepts.
AUDI AG is therefore actively involved in the “National Platform for Electric Mobility” initiative
launched in May 2010, through which Germany’s politicians have set themselves the objective
of making the country a lead market for electric mobility. Michael Dick, member of the Board
of Management of AUDI AG with responsibility for Technical Development, is chairing the
“Standardization and Certification Work Group” that is part of this initiative. The work group has
already drawn up a “German Standardization Roadmap for Electric Mobility” that both identifies
the framework that must be put in place and recommends specific action.
In addition, AUDI AG has joined forces with other German carmakers to promote a modular plug
system for charging electric vehicles. The aim is to create a globally uniform standard that will
ensure customers have easy access to the grid supply irrespective of their make of car and the
energy supplier.
Another initiative comes in the guise of the “eflott” fleet trial of the A1 e-tron that got under
way in fall 2010 with the support of the German Federal Ministry of Transport. The project based
in and around the model region of Munich is investigating such aspects as the data transfer
between driver, vehicle and charging point. For this venture AUDI AG is being partnered by the
Technical University of Munich, the energy supplier E.ON and the public utility Stadtwerke München.
In particular the Audi brand intends to find out more about the behavior and expectations of
customers when they use electric vehicles. The first A1 e-tron models should take to the region’s
roads by mid-2011 and around 200 new charging stations are to be installed.
With an eye to the overall energy balance, the Company is also involved in projects to exploit
renewable energy sources. In 2010, AUDI AG entered into a partnership with the industrial
initiative Dii GmbH, Munich, whose long-term goal is to transform the DESERTEC vision into
reality. This vision describes the prospects for capturing solar and wind power in desert regions
to supply Europe, the Middle East and North Africa.
PROCUREMENT
Establishing long-term partnerships with the world’s top-performing suppliers is one of the
core procurement targets for the Audi Group. As well as overall economy, suppliers are selected
according to other factors such as reliability, innovation and quality. To make optimum use of
synergy potential, the selection process is handled in close partnership with Volkswagen Group
Procurement.
The cost of materials for the Audi Group in the 2010 fiscal year amounted to EUR 21,802
(18,512) million. This figure includes all raw materials and consumables used, as well as
purchased goods and services.
BREAKDOWN OF THE CONSOLIDATED COST OF MATERIALS BY GROUP COMPANY
13.8%
AUDI HUNGARIA MOTOR Kft.
17.8%
Other Group companies
2.9%
AUDI BRUSSELS S.A./N.V.
65.6%
AUDI AG