Audi 2010 Annual Report Download - page 150

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Procurement will continue to gain strategic importance in the future as a result of the steady
expansion of the Audi product range. Collaboration with the supply industry is gradually being
intensified as a result. The latter’s involvement makes it possible to find joint solutions at an
early stage of the development process, for example as a means of reducing the amount of
material consumed. As well as cost savings, non-economic aspects such as the use of recyclable
materials are also part of the equation.
A smooth supply process for the Audi Group’s production network hinges on a clear delivery
chain and a close, efficient partnership between the Purchasing Division and the direct suppliers.
The growing product range of the Audi brand confronts the Purchasing Division with the chal-
lenge of assuring the reliable supply and quality of purchased parts for an ever growing number
of models and equipment versions. Reliability is therefore a cornerstone of partnership between
the Audi Group’s Purchasing Division and its many suppliers and service providers.
Potential partners can demonstrate their range of products and services as well as how innova-
tive they are at “TechShows” organized jointly by the Audi Group’s Technical Development and
Purchasing Divisions. The Company also organizes events for suppliers with the objective of
promoting informal exchanges and networking. In partnership with the Volkswagen Group, the
Audi Group also operates a web-based B2B supplier platform to increase the efficiency of the
procurement process by speeding up communication for all parties involved.
PRODUCTION
The Audi Group substantially increased car production in fiscal 2010 to the record total of
1,150,018 (932,260) vehicles, reflecting the market’s positive development and the launching
of a large number of new products. It built 1,148,791 (931,007) models of the Audi premium
brand as well as 1,227 (1,253) supercars of the Lamborghini brand.
VEHICLE PRODUCTION BY MODEL
2010 2009
Audi A1 51,937 226
Audi A3 35,126 43,641
Audi A3 Sportback 151,486 153,074
Audi A3 Cabriolet 12,309 9,782
Audi Q3 108 24
Audi TT Coupé 20,413 18,010
Audi TT Roadster 5,804 4,811
Audi A4 Sedan 190,884 163,897
Audi A4 Avant 109,474 111,283
Audi A4 allroad quattro 10,788 9,291
Audi A4 Cabriolet – 2,409
Audi A5 Sportback 49,803 20,613
Audi A5 Coupé 40,213 48,858
Audi A5 Cabriolet 20,924 15,388
Audi Q5 155,052 109,117
Audi A6 Sedan 166,455 139,704
Audi A6 Avant 40,279 37,895
Audi A6 allroad quattro 5,551 4,104
Audi A7 Sportback 8,496 251
Audi Q7 47,769 27,929
Audi A8 22,435 8,599
Audi R8 Coupé 1,610 2,024
Audi R8 Spyder 1,875 77
Total, Audi brand 1,148,791 931,007
Lamborghini Gallardo 1,064 922
Lamborghini Murciélago 1) 163 331
Total, Lamborghini brand 1,227 1,253
Total, Group 1,150,018 932,260
1) Including Murciélago successor